SE
O T
ra
nce
20
16
D
ig
it
al
Ma
rk
et
in
g Prog
ra
m
The SEO Trance digital marketing program is aimed towards
entrepreneurs, professional and job seekers. The program covers the disciplines of SEO, PPC, Social Media Management and Email
Marketing. The details of the programs have been provided in this PDF.
Digital Marketing Program +918978548142 [email protected]
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 2
What you will learn?
Digital Marketing Overview Search Engine Optimization Website Design & Creation
Google Analytics Google Search Console Local SEO
Search Engine Marketing Social Media Management Facebook Advertising
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 3
• What is digital marketing and what it encapsules? • Digital marketing jargons explained
o Marketing jargons o SEO jargons
o SEM jargons
o Social Media jargons
• Types of digital marketing efforts o Customer Acquisition
o Customer Retention • Zeroing in on your audience
o How to find your target audience
o Developing a marketing strategy based on your audience • Understanding the consumer lifecycle
o What is the consumer lifecycle o How to determine purchase intent
o How to market at different points of the lifecycle • Understanding ROI
o Why it is important o How to calculate
Digital Marketing
Overview
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 4
• What is SEO?
• Evolution of search
• How do search engines work? • Review of SEO jargons
• Keyword Analysis
o What is a keyword? o Types of keywords? o How to find keywords? o Segmenting keywords o Keyword grouping • Competition Analysis
o What is it?
o Why it is required?
o How to carry out competition analysis? o Leveraging competition to find keywords o Finalizing keywords
• On page optimization
o What is on page optimization o Why is it necessary
o URL optimization
Search Engine
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 5
o Meta tag optimization o Header tag optimization o Content optimization o Image optimization o Internal linking o External linking
o Duplication resolution & tags used o Sitemap.xml
o Robots.txt
o On page Google penalties explained • Off page optimization
o What is a backlink? o Types of backlinks? o What is an anchor text? o Types of anchor texts? o Jargons explained
o What to look for in a backlink?
o How to build backlinks? (30+ strategies covered) o Link velocity
o Optimal link building process
o Off page Google penalties explained
Search Engine Optimization (SEO)
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 6
• Domain & Hosting
o Domain explained o What is a IP?
o What is hosting?
o Linking domain and hosting • Types of websites & how they vary
o CMS Vs. non-CMS o Informational o E-commerce o Affiliate website o Adsense website • Website setup o Siloing a website
o Linking content together o Link juice sculpting
• WordPress Implementation o Installing WordPress
o Understating the backend o What is a page & a post? o Understanding the difference o Creating Pages
o Creating Posts
Website Design &
Creation
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 7
o Adding plugins
• WordPress SEO Optimization o Setting up Yoast SEO o Optimizing pages & posts o Setting up optimal meta tags
o Creating and deploying sitemap.xml files o Optimizing for social media
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 8
• What is Google Analytics? • Why is it needed?
• How does Google Analytics work?
• How to set up Google Analytics for your website? • Understanding the structure
o Audience o Acquisition o Behavior o Conversions • Measuring ROI
o How to track conversions o How to setup goals?
o How to analyze the sales funnel o Setting up e-commerce tracking • Setting up custom tracking
• How to use secondary dimensions • Introduction to custom repots
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 9
• What is the Google Search Console? • Why is it needed?
• How to implement it for your website? • Understanding the structure
o Search Appearance o Search Traffic
o Google Index o Crawl
• Using Search Console to troubleshoot website • Sitemap submissions
• Linking Search Console with Google Analytics • Analyzing keyword data
• Troubleshooting penalties
Google Search
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 10
• What is Local SEO?
• Importance of Local SEO? • How to enhance local signals? • Google My Business (GMB)
o What is GMB?
o How to setup your local listing properly? o How to verify your listing?
o How to optimize images for GMB • NAP
o What is NAP?
o Why is it important?
o How to ensure NAP consistency? • Citations
o What are they? o What is their use? o How to build citations? • Website Optimization
o How to optimize your website for local rankings? o Local schema’s explained
o How to optimize images for your website?
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 11
• What is AdWords?
• Where are the ads shown? • Networks and Applications • AdWords hierarchy explained • Ad jargon explained
• Types of campaigns
• What is Quality Score and what is means? • AdWords best practices
• Search network
o How to setup campaign’s o Setting up ad groups o Setting up ads
o Ad writing best practices o Keyword selection
o Best performing ads discussed
Search Engine
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 12
• Google display network (GDN) o How to setup a campaign? o Setting up ad groups? o How to create an ad?
o Targeting options explained o Top display ads discussed • Conversion & Retargeting
o Why track conversion?
o How conversion tracking works? o Setting up conversion tracking o How retargeting works?
o Setting up retargeting • Reporting
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 13
• What is SMM? • Why SMM?
• Social Account Creation o Facebook creation o Twitter creation o Google plus Profile creation Page creation o YouTube creation o Wordpress.com creation o Gravatar creation o Blogger creation o Tumblr creation o Delicious creation o Diggo creation • Social media interlinking
o What is social media interlinking? o Why interlink?
o Process for interlinking social media sites • How to get follower
o What content to syndicate?
Social Media
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 14
o How to find viral content to share? • Social media engagement
o How to drive engagement on FB? o How to drive engagement on Twitter? o How to drive engagement on YouTube? o How to drive engagement on Google Plus? • Social media automation
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 15
• Intro
o Why FB Ads?
o Consumer data available o Mistakes to Avoid
• Ads Covered o FB like ads
o Send people to website o Boost your posts
o Local awareness ad o Get video views o Event response ads o Offer claim ads o FB lead ads • Conversion o FB pixel o Conversion tracking o Retargeting • Optimization
o How to create custom audience o Create LookALike audience o Reports via Ads manager
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 16
• What is email marketing?
• Understanding customer types • What is intent of email marketing? • Types of emails explained
• Email marketing jargons explained
• How to setup optimal process for capturing emails? • Email setup
o Setting up MailChimp o Email writing 101
o Best email examples discussed • Optin pages
o What are optin pages? o Optin pages best practices o Setting up optin pages?
o Connecting optin page with mail client o Best examples of opt in pages discussed
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 17
• What is online reputation management? • How to track company mentions?
• Setup tracking for competitor names? • How to deal with customer complaints? • Don’t of ORM
Online Reputation
Management
(ORM)
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 18
• What is affiliate marketing?
• How to apply to the Amazon adsense program? • Examples of website into affiliate marketing? • What is Adsense?
• How to apply for the Adsense program?
• Examples of website into affiliate marketing? • How to calculate your earnings?
Affiliate & Adsense
Marketing?
S E O T r a n c e D i g i t a l M a r k e t i n g P r o g r a m Page 19
Start Your Digital
Marketing
Journey Today!
