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Student Lending Analytics

Flash Survey: Trends in FFEL and Direct Lending

October 27, 2008

The lender ratings contained in this presentation are provided by Student Lending Analytics, LLC as a service to you for your

noncommercial, personal use on an "as is, as available" basis and may be used by you for information purposes only. Ratings herein provided are based entirely on flash survey responses from financial aid

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Background

Situation

Ongoing financial crisis has led to major shifts in the FFELP market

Significant number of lenders have exited the market

Borrower benefits declining

Significant headcount reductions at all lenders

Conversations with financial aid administrators indicate heightened

interest in considering Direct Lending

Survey Goals

Determine prevalence of schools considering a shift to Direct

Lending

Ascertain reasons behind school’s decision on whether to remain in

FFEL or move to Direct Lending

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Methodology

Emailed flash survey on October 21, 2008 with due date of October 24,

2008.

In addition to demographic questions, the survey asked respondents the

following questions

– Which description most accurately describes your school's federal student loan plans for the 2009-10 school year?

• We remain committed to FFELP and have not considered a move to Direct Lending.

• We are a FFELP participant and currently contemplating a move to Direct Lending.

• We have contemplated a move to Direct Lending (in the last 6 months) but expect to remain a FFELP participant.

• We are currently a FFELP participant and have made the decision to go the Direct Lending route for 2009-10.

• We are currently a Direct Lending school and plan to remain so.

• We are currently a Direct Lending school and have decided to become a FFELP participant for the 2009-10 school year.

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Methodology (Cont.)

Depending on the response to this question, respondents were given a

choice of answering one of the following two questions

– Please indicate the importance of each factor in your school's decision to remain a participant in FFELP.

• What are your current intentions regarding your lender selection process for the 2009-10 academic year?

– Please indicate the relative importance of each factor in your decision to switch to Direct Lending (or to consider making the switch).

• When do you anticipate making a final decision about whether or not to move to Direct Lending?

• Describe your level of satisfaction with the Direct Lending program for each of the factors described below.

Responses were normalized for following reasons:

– Email addresses that did not correspond with an educational institution were excluded

– Several schools provided multiple responses; only one response was analyzed

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Profile of Survey Participants

School Type 0% 10% 20% 30% 40% 50%

4-Year Private 4-Year Public 2-Year Public Other

School Ownership 0% 10% 20% 30% 40% 50% 60%

Private Public Other

School Region

0.0% 10.0% 20.0% 30.0%

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

FFELP Participants

Over 35.7% of FFELP respondents indicated that they are considering a

switch to Direct Lending (29.4%) or have already committed to making the

change for the 2009-10 academic year (6.3%).

– Based on current estimates for 2008-09 of a 65%/35% split between FFELP and DL, the survey results make it increasingly likely that DL will be in the majority for 2009-10.

• If just over half of the FFELP institutions (57.1% to be exact) considering a switch today move to DL, then DL would be in the majority.

Among school profiles, almost 1 in 3 four-year private institutions (31.8%)

and 4-year public institutions (31.2%) are considering a switch to Direct

Lending

– Just over 1 in 5 two-year publics (22.2%) are considering making a change to DL.

10.4% of 4-year public institutions have already decided to move to Direct

Lending for the 2009-10 academic year.

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

FFELP Participants

In terms of reasons for staying with the FFELP program, customer

service (4.56) and borrower benefits (4.25) were the most important

factors.

Previous experience with Direct Lending was the least important factor with

rating of 2.09 (Not Very Important)

For those committed to the FFELP program, just over 1 in 3 intend

(38.7%) to complete a formal RFI process for the 2009-10 academic

year

30.4% intend on continuing to use their existing lender list while 11.9% do

not intend to utilize a lender list

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Current Plans for FFELP Participants (Overall)

46.8% 29.4% 17.4% 6.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Committed to FFELP Considering DL Considered DL, Expect Stay in FFELP

Decided to go DL for 09-10 P er ce n ta g e o f To ta l F F ELP Re sp o n d en ts

Survey question: Which description most accurately describes your school's federal student loan plans for the 2009-10 school year?

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Current Plans for FFELP Participants (By School Type]

45.5% 18.8% 3.9% 50.6% 7.8% 10.4% 22.2% 24.1% 7.4% 31.8% 31.2% 46.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Committed to FFELP Considering DL Considered DL, Expect Stay in FFELP Decided to go DL for 09-10 Pe rc ent a g e of T o ta l FFE L P R es ponde nt s 4-Year Private 4-Year Public 2-Year Public

Survey question : Which description most accurately describes your school's federal student loan plans for the 2009-10 school year?

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Reasons for Staying in FFELP Program

4.56 4.25 3.92 3.80 3.48 2.09 0.0 1.0 2.0 3.0 4.0 5.0 Cust om er S erv ice Choi ce Borr ower Ben efits Syst ems C onve rsio n DL R econ cil. Proc ess Prev. DL Exp erienc e Im por tanc e ( M os t I m por tant = 5. 0)

Survey question: Please indicate the importance of each factor in your school's decision to remain a participant in FFELP.

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Lender Selection Process for FFELP Respondents

30.4% 26.8% 15.5% 11.9% 11.9% 3.6% 0.0% 10.0% 20.0% 30.0% 40.0% Keep Current List RFI for FFELP/Alt. Loans

Less Formal RFI for FFELP ONLY No Lender List Other Pe rc ent a g e of T o ta l FFE L P R es ponde nt s

Survey Question: What are your current intentions regarding your lender selection process for the 2009-10 academic year?

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Considering Direct Lending

For those considering a switch (or have made the decision to switch)

to Direct Lending, the top three reasons provided were (rating of 4.0

is Very Important):

Financial stability of student lenders (4.38)

Borrower confusion (4.13)

Customer service (3.95)

Almost 60% (58%) considering a switch intend to have decision

made by the end of January 2009.

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Reasons Considering (or Switching To] DL Program

4.38 4.13 3.95 3.73 3.60 3.57 3.57 3.04 0.0 1.0 2.0 3.0 4.0 5.0 Fin ancia l Str ength Bor row er Co nfus ion Cust . Ser vice Lend er Li st M aint . Borr ower B ene fits Lend er Li st R egs. Split S erv icin g Not Eno ugh Lend ers Im p o rt an ce ( M os t I m p o rt an t = 5. 0)

Survey question: Please indicate the relative importance of each factor in your decision to switch to Direct Lending (or to consider making the switch)

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Timing of Decision on Direct Lending

11% 30% 17% 5% 4% 33% 0.0% 10.0% 20.0% 30.0% 40.0% End of N ov. 20 08 End o f D ec. 20 08 End of J an. 20 09 End o f Feb . 200 9 Afte r M arch 1, 2 009 Unsu re o n timi ng P ercen ta g e o f R esp o n d en ts C o n si d eri n g S w it ch T o D L

Survey question: When do you anticipate making a final decision about whether or not to move to Direct Lending?

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Direct Lending Institutions

2 out of 3 Direct Lending respondents had over 10 years of

experience with the DL program

Overall, Direct Lending respondents indicated a high level of

satisfaction with the program

Loan processing (4.70) and customer service (4.56) to the financial aid

office were ranked highest in terms of satisfaction (Very Satisfied = 5.0)

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Years in the Direct Lending Program

17% 1% 16% 66% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Less than one y ear 1-5 year s 6-10 year s Over 10 year s P ercen ta g e o f R esp o n d en ts P a rt ic ip a tin g in D L

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SLA Flash Survey: Trends in FFEL and DIRECT Lending

Satisfaction Ratings for Direct Lending

4.70 4.56 4.51 4.48 4.42 3.95 0.0 1.0 2.0 3.0 4.0 5.0 Loan Pr oces s. Cust. Serv . To F in. Ai d. Ease to Im plem ent Cust. Ser v. To Bo rrow . Rec onc iliati on Valu e-A dde d S ervi ces R at ing Sc al e ( V er y S at is fi ed = 5. 0)

Survey question: Describe your level of satisfaction with the Direct Lending program for each of the factors described below.

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Thank You

Thank you again for your participation!

Please contact Tim Ranzetta if you have any additional comments

or questions regarding this survey

Send email to [email protected] if you would like to

receive the comprehensive results with responses and comments for all

lenders

Phone: 650-858-2724 X10

Look for more upcoming SLA Flash Surveys in the future

For more information on Student Lending Analytics, proceed to the

final three slides

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Student Lending Analytics

Background

Founded in 2007

Independent Research and Advisory Service with NO lender affiliations

Mission: Find best lenders for students through an analytically rigorous and

comprehensive process

Services

– RFI Management of FFEL and Private Loans

– Research

Successes to Date

– Managed RFI process at institutions with over $600 million in loan volume

Inside Student Lending, our monthly newsletter, reaches over 5,000 financial aid administrators

Student Lending Analytics Blog has become the go-to source for breaking developments and analysis on the student lending industry

SLA Flash Surveys have included the insights from over 1,500 financial aid professionals on a variety of timely topics

Private Loan Options and the SLA’s 2008 Alternative Loan Guide provides

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The Student Lending Analytics Process

RFI Management

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Student Lending Analytics

Research Services

Inform financial aid offices on industry developments (implications for their

lender lists and relationships)

– Student Lending Analytics Blog

• Timely insights to developments in student lending industry

– Alerts

• Legislation, lender exits, earnings calls, industry insight

– Monthly newsletter

• August – Tips for Lender Lists

– Webinars

• April – Lessons Learned in Trenches of Lender Selection Process

• September – HEOA and Lender Lists

– Surveys (summaries available on our website)

• FFEL vs. Direct Lending

• RFI Practices

• Implementing increased Federal Stafford loan limits

• Alternative Loans

– Legislative and regulatory updates

– White papers

References

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