UGC APPROVED JOURNAL

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TRANS Asian Research Journals

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http://www.tarj.in

A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R )

(D o u b l e B l i n d R e f e r e e d & R e v i e w e d I n t e r n a t i o n a l J o u r n a l )

UGC APPROVED JOURNAL

SR.

NO. P A R T I C U L A R

PAGE NO.

DOI NUMBER

1.

PSYCHOLOGICAL CAPITAL A TOOL TO FIGHT WITH EMPLOYEE TURNOVER AND STRESS- A STUDY ON EMPLOYEES

Loknath Sen, Arya Kumar

6-17 10.5958/2278-4853.2019.00174.5

2.

THE ROLE OF FOREIGN INVESTMENTS IN THE ECONOMY OF UZBEKISTAN

Abdurashidova Marina Sagatovna, Buranova Manzura Abdukadirovna

18-22

10.5958/2278-4853.2019.00175.7

3.

A STUDY OF APPLICATIONS OF I-FUNCTION IN A CERTAIN TYPE-1 BETA DENSITY MODEL

Yashwant Singh

23-30

10.5958/2278-4853.2019.00176.9

4. A STUDY ON YOUTH PROBLEMS Iasuklang Marbaniang, S Rajkumari

31-39 10.5958/2278-4853.2019.00177.0

5.

JUSTIFICATION THE PROBLEMS IN RELATIONSHIPS OF COUPLES WITHIN A FAMILY ON FOREIGN PSYCHOLOGISTS` RESEARCH

Jabborov IsmoilAzimovich

40-42 10.5958/2278-4853.2019.00178.2

6.

EMPLOYER BRANDING AS A FOUNDATION FOR EFFECTIVE HIRING: A STUDY OF THE POWER SECTOR

Tanushree

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http://www.tarj.in 7.

“PSYCHOLOGICAL FACTORS IN

INVESTMENT DECISIONS: A REVIEW OF LITERATURE”

Mr. Rahul Gupta, Ms. Minakshi Sati, Mr. Karan Kumar, Mr. Chirag Arora

51-56 10.5958/2278-4853.2019.00180.0

8.

SOCIO-ECONOMIC STATUS OF DALITS IN ANDHRA PARADESH AND TELAN-GANA: AN ENQUIRY

Dr. E.Krishna Rao

57-80 10.5958/2278-4853.2019.00181.2

9.

A REVIEW ON HUMAN RESOURCES MANAGEMENT (HRM) THEORIES AND

EFFECTIVE HUMAN RESOURCE

MANAGEMENT MODELS

Prof. Deepa Anbu

81-93 10.5958/2278-4853.2019.00182.4

10.

ONLINE SHOPPING, INTERNET PENET-RATION, AND CONSUMER E – PAYMENT BEHAVIOUR OF ONLINE RETAIL CUSTO-MERS: A STUDY OF LAKHIMPUR DISTRICT OF ASSAM

Dr. Amrit Paul

94-107 10.5958/2278-4853.2019.00183.6

11.

SITUATING WOMEN’S UNPAID WORK IN A DEVELOPMENT CONTEXT

Divya Pradeep and Adaina KC

108-122 10.5958/2278-4853.2019.00184.8

12.

A STUDY OF APPLICATIONS OF H-FUNCTION IN A MATRIX-VARIATE PATHWAY DENSITY MODEL

Yashwant Singh

123-136 10.5958/2278-4853.2019.00185.X

13.

THE CONCEPT OF YOUTH TOURISM AS A DISTINCT TOURISM MARKET SEGMENT: A REVIEW OF LITERATURE

Ashifuddin Ahmed Saikia, Dr. Chandana Goswami

137-149

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http://www.tarj.in 14.

FOOD ADULTERATION, IT’S IMPACT ON YOUNGSTER’S HEALTH- PREVENTION AND CHALLENGES

Mrs. C.Jeeva

150-162 10.5958/2278-4853.2019.00186.1

15. GREEN MARKETING: GO GREEN

Ms. Surbhi Bhardwaj, Dr. Samridhi Tanwar

163-170 10.5958/2278-4853.2019.00187.3

16.

ECONOMIC DIVERSIFICATION AND STRUC-TURAL TRANSFORMATION IN THE UNITED ARAB EMIRATES: AN OVERVIEW

Saima Shadab

171-184

10.5958/2278-4853.2019.00188.5

17. PROPERTY RIGHTS OF WOMEN V.Palanikumar

185-189 10.5958/2278-4853.2019.00189.7

18.

JUDICIAL SYSTEM IN ANCIENT INDIA: A REVIEW

Dr Sandeep Kaur

190-200 10.5958/2278-4853.2019.00190.3

19.

A STUDY ON STORE BRAND LOYALTY OF APPARELS IN CHENNAI CITY

Abdul Rahman M.Y., MI. Anees Fathima, Dr. G. Sridharan

201-207 10.5958/2278-4853.2019.00191.5

20.

COPYRIGHT AND LIBRARIES: BALAN-CING THE INTERESTS OF STAKEHOLDERS IN THE DIGITAL AGE

Dr. Rajiv Vij

208-216 10.5958/2278-4853.2019.00192.7

21.

PUBLIC POLICY’ IN COMMERCIAL ARBI-TRATION AND ROLE OF THE COURT

Vikas H. Gandhi

217-228 10.5958/2278-4853.2019.00193.9

22.

FAMILIES OF PERSONS WITH PSYCHIATRIC DISABILITY: CONCERNS AND WAY FOR-WARD L. Ponnuchamy, A.U. Shreedevi, Dr.

A.Thirumoorthy

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TRANSITIONING FROM MULTICHANNEL RETAILING (MCR) TO OMNICHANNEL RETAILING (OCR) – A CONCEPTUAL MODEL

Kumar Ravi V V, Babu Vimal

238-244 10.5958/2278-4853.2019.00195.2

24.

AN EMPIRICAL STUDY: DEVELOPING SELF-RESPONSIBILITY AND SELF-MANAGEMENT “GOALS IMPLEMENTING POSITIVE BEHAVIORAL STRATEGIES” AMONG ACADEMIC STUDENTS

Malik Ismail Dhaif Allah Al-Laymoun

245-252 10.5958/2278-4853.2019.00196.4

25.

COMPARATIVE ANALYSIS OF HDFC BANK AND ICICI BANK BY USING CAMEL MODEL

Dr. Pravin Narayan Mahamuni, Dr. Rahul More

253-259 10.5958/2278-4853.2019.00197.6

26.

LABOR MOBILITY TOWARDS PUNE: ANALYSIS OF PULL AND PUSH FACTORS

Dr. Rakesh Kumar Bhati

260-265 10.5958/2278-4853.2019.00198.8

27.

CONTROVERSIAL ADVERTISING AND CONSUMER BEHAVIOUR

Parvinder Pal Singh, H. S. Chahal

266-270 10.5958/2278-4853.2019.00199.X

28.

MINDFUL CONSUMPTION BEHAVIOUR: SCALE DEVELOPMENT AND VALI-DATION

Sharad Gupta, Harsh Verma

271-278

10.5958/2278-4853.2019.00200.3

29.

A COMPARATIVE AND CORRELATIVE STUDY ON LITERACY AND SEX RATIO OF HOOGHLY DISTRICT IN WEST BENGAL

Mr. Iswar Chandra Malik, Mr. Swapanadip Sarkar, Mr. Sushovan Koner

279-286

10.5958/2278-4853.2019.00201.5

30.

ECOLOGICAL BIOTECHNOLOGY OF SEWAGE CLEANING

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DETERMINANTS OF APPLE PRODUCTION IN JAMMU AND KASHMIR

Mushtaq Ahmad Malik, Mohd Iqbal Rather

294-301 10.5958/2278-4853.2019.00203.9

32.

UPS AND DOWNS IN BPO SECTOR WOMEN EMPLOYEES IN INDIA

Sanghita Roy

302-309 10.5958/2278-4853.2019.00204.0

33.

ECONOMETRIC MODELS OF DEVELOP-MENT AND FORECASTING OF BLACK METALLURGY OF UZBEKISTAN

Yakubova D.M

310-314 10.5958/2278-4853.2019.00205.2

34.

ETIOLOGY AND SYMPTOMS OF DISORDERS OF VITAMIN AND MINERAL METABOLISM IN COWS IN THE CONDITIONS OF THE ARAL SEA REGION

Sulaymanov Maruf

315-321 10.5958/2278-4853.2019.00206.4

35.

THE ROLE OF THE SPIRITUAL HERITAGE OF THE SAMARKAND JADIDS IN THE FORMATION OF THE YOUTH'S VITAL POSITION

Ashurova Khurshida Sagdullaevna

322-327 10.5958/2278-4853.2019.00207.6

36.

INTEGRATION OF THE ENGLISH LANGUAGE AND ICT IN THE PROCESS OF GLOBALI-ZATION

Galina Suleymanova

328-333 10.5958/2278-4853.2019.00209.X

37.

ADJUSTMENT AMONG SENIOR SECONDARY SCHOOL STUDENTS IN RELATION TO GENDER AND LOCUS OF CONTROL

Sita Devi, Dr. Romesh Chand

334-343 10.5958/2278-4853.2019.00210.6

38.

REGULATION OF LAND RELATIONS – AN IMPORTANT CONDITION OF DEVELOPMENT STRATEGY

Altiev Abdurashid Sultanovich

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A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00174.5

PSYCHOLOGICAL CAPITAL A TOOL TO FIGHT WITH EMPLOYEE

TURNOVER AND STRESS- A STUDY ON EMPLOYEES FROM

INSURANCE SECTOR

Loknath Sen*; Arya Kumar**

*Master in Business Administration, DRIEMS- B School, Cuttack, INDIA Email id: [email protected]

**Ph.D. Research Scholar,

Faculty of Management Sciences, Sikhsa ‘O’ Anusandhan, Deemed to be University, Bhubaneswar INDIA

Email id: [email protected]

ABSTRACT

Employee turnover and work stress are frequent issues in every organisation. This hampers the productivity and workers satisfaction in large. Several approaches induced to reduce the workers turnover and handle the stress. As the time passes the practicability of various approaches are seems to be failing. The overall development in retaining the employees needs to be identified and measured empirically. The study considered employee stress, turnover and job search behaviour as the issue that can be overcome by maintaining the Psychological Capital. The Psychological Capital i.e. resilience, hope, Efficacy and optimism are considered to identify its impact on the above said issues. The result confirms that the levels of stress and turnover are reacting differently towards behavioural work outcomes but the result of job search behaviour is found negatively related to the PsyCap. This practical output can benefit the human resource practitioners to implement their strategies that will give priority on leverage and employee’s development. Here, the psycap is found as the best alternative to adjust with the work stress environment.

KEYWORDS: Employee Stress, Employee Turnover, Job Search Behaviours, Psychological Capital

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A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00175.7

THE ROLE OF FOREIGN INVESTMENTS IN THE ECONOMY OF

UZBEKISTAN

Abdurashidova Marina Sagatovna*; Buranova Manzura Abdukadirovna**

*Senior Lecturer of the Department, "Industrial Economics"

Tashkent State Technical University, UZBEKISTAN

**Associate Professor, Department of Industrial Economics,

Tashkent State Technical University, UZBEKISTAN

ABSTRACT

The article discusses the result of attracting foreign direct investment and loans for the implementation of large investment projects. Cooperation with the leading financial organizations promotes exercise of social and economic reforms in the state. Interaction of Uzbekistan with the International Monetary Fund, the World Bank Group, the European Bank for Reconstruction and Development allows to increase effectiveness of participation of the country in the international credit and financial relations, to strengthen the Uzbek positions in the international community, to make use of the international experience in perfecting of a domestic financial system and public administration. For cooperation it is necessary to define legibly roles of each of the parties and monitoring for use of the borrowed tools, it is necessary to differentiate responsibility and functions the international financial institutions and the state departments, in charge of exercise of cooperation with them on behalf of the state. Also state policy of cooperation of the Republic of Uzbekistan with the international financial institutions is important. A review of the interaction of Uzbekistan with the International Monetary Fund, the World Bank Group, the European Bank of Reconstruction and Development was conducted. The development of the economy and social sphere of the Republic of Uzbekistan for the years 2017-2018 was analyzed at the expense of all sources of financing.

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http://www.tarj.in REFERENCES

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A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00176.9

A STUDY OF APPLICATIONS OF I-FUNCTION IN A CERTAIN

TYPE-1 BETA DENSITY MODEL

Yashwant Singh*

*Department of Mathematics,

Government College, Kaladera, Jaipur, INDIA Email id: [email protected]

ABSTRACT

In the present paper, the author has studied about the structures which are the prod- ucts and ratios of statistically independently distributed positive real scalar random variables. The author has derived the exact density of Generalized Type-1 beta density by the Mellin Transform and Hankel Tranform of the unknown density and after that the unknown density has been derived in terms of certain generalized hypergeometric functions by taking the inverse Mellin transform and Inverse Hankel Transform .A more general structure of generallized Gamma density has also been discussed. Some special cases in terms of H-function are also given. (2010 Mathematics Subject Classiﬁcation: 33CXX, 44A15, 82XX)

KEY WORDS: Type-1 Beta density,Wright’s Generalized Hypergeometric Function, I-function, H-function, Mellin Transform, Inverse Mellin Transform, Hankel Transform , Inverse Han- kel Transform.

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A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00177.0

A STUDY ON YOUTH PROBLEMS

Iasuklang Marbaniang*; S Rajkumari**

*PG Scholar,

Department of Human Development, Avinashilingam Institute for Home Science and,

Higher Education for Women, Coimbatore, Tamil Nadu, INDIA Email id: [email protected],

**Assistant Professor,

Department of Human Development, Avinashilingam Institute for Home Science and,

Higher Education for Women, Coimbatore, Tamil Nadu, INDIA Email id: [email protected],

ABSTRACT

Youth is a crucial phase in the life of human being.This period is usually a naturally occurring and at the same time associated with problems as they struggle to fit themselves in society.Irrespective of all regions, youth face a lot of socio-cultural issues in which they cannot develop and empower themselves properly. As they are the future stakeholders of our country, this study was conducted to explore the problems faced by them. The study was carried out in the city Coimbatore, Tamil Nadu.One hundred samples were randomly selected, Out of which 50 girls belong to state Tamil Nadu, and 50 girls belong to other states in the age group of 16-20 years.A questionnaire was constructed to elicit personal information profile of the respondents. To assess the problems of youth the “Youth Problem Inventory” by Dr. (Mrs.) M.Verma(2010)was used. The collected data was coded classified, tabulated and statistically analysed using Mean, standard deviation and ‘t’ test. The findings of the present study revealed that the adolescent girls in the age group of 16-18 years face more family, school/college and overall problems.The family type does not have any influence on all the domains of youth problems.The adolescent girls belonging to the state of Tamil Nadu have more problems than the adolescent girls of other states.

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http://www.tarj.in REFERENCES

Abdul Karimand Adel Mohamed Ali (2012) Relations within the family in light of some social variables. Thesis (PhD). Mansoura University, Facultyof Literature, Department of Sociology.

Abu Laila, Bushra. (2002) Parental treatment methods as perceived by thechildren and their relation to the disorder of behaviour among middle schoolstudents in schools of governorates of Gaza, MA, The Islamic University, Gaza, Palestine.

Al-Qudah, Mohammed & Saad Hatahet, Faten. (2016). Family Problems Experienced by Students of

the University of Jordan. European Scientific Journal. 12. 145- 156.

Gosain, N.C.(2013). A Study of the factors leading to truancy among adolescent students in district Faridabad.Journal of Research & Method in Education (IOSRJRME). 1(6)13-19. Retrieved from http://www.iosrjournals.org/iosr-jrme/ papers/Vol-1%20Issue6/B0161319.pdf

Omirin,M.S ( 2007). Validation Study of the Youth Problems Inventory. Pakistan Journal of Social Sciences, 4(2),191-194.

Sunitha, S. and Gururaj, G. (2014). Health Behaviours & Problems among Young People in India:

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00178.2

JUSTIFICATION THE PROBLEMS IN RELATIONSHIPS OF COUPLES

WITHIN A FAMILY ON FOREIGN PSYCHOLOGISTS` RESEARCH

Jabborov IsmoilAzimovich* ABSTRACT

Studying foreign psychologists`scientific researches, it was conveyed about family relationships, cultural relationships between the members of a family, children prosperity, husband and wife relationships and published rich references about development of integral humans` characters. Studies have shown that there is a significant difference between adolescence and adolescents' perceptions of important aspects of a “happy family” and “well-being”. This is especially evident in the ideas about the spiritual and material life of the family.

KEYWORDS AND CONCEPTS: Family, respect, loyalty, happy, family, plentiful marriage, mature in ideas, mutual respect, financial life, politeness, open heartiness, believe, love, desire for ruling, clear conscience.

REFERENCES

1. Kovalev S.V. Psychology of the modern family. -M .: Enlightenment. 1988

2. Oboz N.N. Psychology of interpersonal relationships. –Kiev: Un-ta publishing house. 1990.-192c.

3. Orlov A.B. Personal essence: the external and internal self of man // Questions of psychology.

1995. №2.

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00179.4

EMPLOYER BRANDING AS A FOUNDATION FOR EFFECTIVE HIRING:

A STUDY OF THE POWER SECTOR

Tanushree*

*Asst. Professor,

Banarsidas Chandiwala Institute of Professional Studies, New Delhi, INDIA

ABSTRACT:

Employer branding is the process of promoting a company as the employer of choice to a desired target group, one which a company needs and wants to attract, engage, develop and retain as employees. With the increasing talent shortages around the world, this strategy can provide the much needed strong foundation for better hiring/recruitment and selection prospects, while at the same time contributing to better employee morale and retention. The objective of this study was to study the impact of employer branding on an organizations recruitment process. Two well known organizations in the power sector were chosen to collect the data. The idea was to see whether the prospective employees were affected by the employer brand while applying in the organization and does that brand value create a sense of pride in them. It could be clearly seen that the brand image of any organization was a very important criterion for the prospective candidates while considering applying for a job there or deciding to promote that organization as a preferred place of work to others. Therefore modern organizations need to appreciate the value of a well thought out, strong employer brand strategy for profitability and sustainability.

KEYWORDS: Brand value, employer branding, hiring, sustainability. REFERENCES

Backhaus, K., Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International; 9, 4/5, 501-517.

Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. Hoboken, NJ: John Wiley & Sons.

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Dabirian, A., Kietzmann,J., Diba ,H.(2016). A great place to work!? Understanding crowd sourced employer branding. Business Horizons.1-9.

Markelz, M. (2016). Why Your “Employer Brand” Matters. Marketing news. American Marketing Association. 10-11.

Rampl, L., Kenning, P. (2014). Employer brand trust and affect: linking brand personality to

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00180.0

“PSYCHOLOGICAL FACTORS IN INVESTMENT DECISIONS: A REVIEW

OF LITERATURE”

Mr. Rahul Gupta*; Ms. Minakshi Sati**; Mr. Karan Kumar***; Mr. Chirag Arora****

*Assistant Professor, BVIMR, INDIA

**Assistant Professor, BVIMR, INDIA

*** Student BBA PROGRAM,

Bvimr, INDIA

****Student,

BBA PROGRAM- Bvimr, INDIA Email id: [email protected]

ABSTRACT:

The field of behavioral finance is a multidisciplinary field of study which applies the theories of behavioural sciences to describe the irrational financial behavior of investors. Initially the finance field was hesitant to accept the views of psychologists who had suggested the behavioural finance model but later on financial economists also started to believe that the investors do behave irrationally. The present article focuses to highlight the existing reviews of literature to understand the preconceptions in behavioural finance. Moreover it also tries to highlight different types of relationships between human psychology and its impact ion decision making while investing in the market.

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http://www.tarj.in REFERENCES:

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Conflict through Behavioral Finance Approach”. Osmania Journal of International Business Studies, July-December, PP 92-100, 2009.

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Perspective”. PARIPEX-Indian Journal of Research, 3(5), PP 150-152, 2014.

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Female”. International Journal of Research in Humanities, Arts and Literature, 2(6), PP 87-92, 2014.

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Journal of Behavioral Finance, Vol.6, No.4, pp. 170-180, June.

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Investor Decisions: The Roles of Regret and CounterfactualAlternatives’, Journal of Behavioral Finance, Vol. 7, No.2, pp. 107-116, June.

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00181.2

SOCIO-ECONOMIC STATUS OF DALITS IN ANDHRA PARADESH AND

TELANGANA: AN ENQUIRY

Dr. E.Krishna Rao*

*Assistant Regional Director, Indira Gandhi National Open University,

Chennai, INDIA

ABSTRACT

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different social groups and the implementation of landreforms with the help of primary data (case studies)

KEYWORDS:Dalits, Economic Inequality, Health, Education, Skewed Land Distribution, Landreforms

REFERENCES:

Besley, T. and R. Burgess (2000): “Land Reform, Poverty Reduction, and Growth: Evidence from

India”, Quarterly Journal of Economics, Vol. 115, No. 2, pp. 389-430

GoAP (2001)Report On Landholdings of SC/ST,, Directorate of Economics and Statistics, Government of Andhra Pradesh, Hyderabad

GoAP(2011) Report On Agricultural Census of Andhra Pradesh, Directorate of Economics and Statistics, Government of Andhra Pradesh, Hyderabad

GoI (2014);Agriculture Census 2010-11: All India Report on Number and Area of Operational Holdings, Agriculture Census Division, Department of Agriculture & Co-operation, Ministry of Agriculture, Government of India, New Delhi.

Nancharaiah (1988); Land and Caste, Himalaya publishing house, Bombay

Nancharaiah.G.(2000); “ Agrarian Reforms And Agrarian Change: 50 Years Of Independence” in K.R. Gupta (Edts) Issues In Indian Economy, Vol.III, Atlantic publishers and distributions, New Delhi, Pp: 63-92

Nanchariah.G. (2000); “New Economic Policy And Its Effects On Dalits In India” in K.P. Kumaran (Edts) Impact Of Economic Reforms On SCs &STs, NIRD, Hyderabad, Pp 55-72

Rao, Krishna .E(2005); “Land and Dalits: A Village Study”, Paper Presented in Singapore Economic Review Conference-2005, Singapore, 4-6 August-2005, Organised by National University of Singapore.p.23.

Rao, Krishna.E.(2005) ;“The State and Land Reforms in Andhra Pradesh: An Ambedkirian Perspective” Indian Journal of Human Rights, Department of Political Science, University of Hyderabad Vol. 9, January-December 2005, Pp: 156-174.

Reddy, D. Narasimha (2006); “Half a Century of Travails of Agriculture in Andhra Pradesh” in R.

S. Rao, V. Hanumantha Rao and N. Venugopal (eds.) Fifty Years of Andhra Pradesh, Centre for

Documentation, Research and Communication, Hyderabad.

Shankaran,S.R(1994);Rural Poor And Public Action: Some Issues, C.V.Subba Rao memorial lecture, A.P. Economic association XIII annual conference, Nagarjuna University, Guntur, Dec 10-11

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00182.4

A REVIEW ON HUMAN RESOURCES MANAGEMENT (HRM) THEORIES

AND EFFECTIVE HUMAN RESOURCE MANAGEMENT MODELS

Prof. Deepa Anbu*

*Ph.D Research Scholar, Shri Venkateshwara University,

Professor cum Vice Principal, Metro College of Nursing, Knowledge Park-III, Greater Noida,

Uttar Pradesh, INDIA Email id: [email protected]

ABSTRACT

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scope of HRM, role of HRM, importance of HRM, models and theories of HRM. Besides, HRM theories like universalistic theory, contingency theory, configurationally theory are discussed.

KEYWORDS: HRM, SHRM, theories of HRM, RBV, models of HRM, management models, role of HRM, Universalistic theory, contingency theory, configurationally theory

10.0 REFERENCES

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Resource-Based View of the Firm. Journal of Management, 33(6), 959-986.

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Management Journal, 9(3): 26-41.

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R e s e a r c h ( A J M R )

DOI NUMBER: 10.5958/2278-4853.2019.00183.6

ONLINE SHOPPING, INTERNET PENETRATION, AND CONSUMER E –

PAYMENT BEHAVIOUR OF ONLINE RETAIL CUSTOMERS: A STUDY OF

LAKHIMPUR DISTRICT OF ASSAM

Dr. Amrit Paul*

*Assistant Professor, Department of Finance,

Faculty of Commerce, B.H College, Howly , Barpeta Assam, INDIA

ABSTRACT:

The instantaneous progression of information technology, improved usage of the internet, rapid mobile penetration, and kaleidoscopic lifestyle of the people lead to the evolution of online marketing in India. Consequently, it has prominence over the traditional brick and mortar stores, during the 21st century. There are many direct and subsidiary benefits associated with shopping online, to both customers and to the retailers such as convenience, time-saving, reasonable prices, store-less market, and so forth. E-marketing is now in the reformative stages of development, and the credit for its success goes to the heavy dependence on the internet and mobile phone revolution which changed the mode of businesses reach to their customers. The dynamics of its success lies in the versatility of the e-payment system. Present research paper makes a sincere attempt to study the e- behavioral payment pattern of the customers shopping online, centering on the amount of internet penetration.

KEYWORDS: Technology, Internet, online retail, E- payment. REFERENCES

1. Bellman, S., Lohse, G., Johnson, E.J., “Predictors of online buying behavior,” Association for

Computing Machinery. Communications of the ACM, 42(12), pp. 32-38, 1999.

2. Bhatnagar, A, Misra, S., Rao, H. R., “Online risk, convenience, and Internet shopping behavior,”

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3. Chowdhury, S., Ahmad, N. (2011), ‘Factors affecting consumer Participation in online shopping

in Malaysia: The case of university students,' Vol. 5, pp 49-53. [Online] Available: www.jourmals.CZ

4. Delafrooz, N., Paim, L., Khatibi, A.,(2010), “Students’ Online Shopping Behaviour: An Empirical

Study,” Journal of American Science, Vol. 6, Issue no. 1, pp. 137-149

Donthu, N.; Garcia, A., “The Internet shopper,” Journal of Advertising Research, Vol. 39, No. 3, pp. 52-58, 1999.

5. Ghosh, R. (2015), “An Empirical Study on Consumer Buying Behavior towards E-marketing with

Special Reference to Kolkata,” Journal of Management Research, vol 4, Issue 1, pp 54-72

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behavior in the online commodities market,” Special Edition on Consumer Satisfaction – Global Perspective, pp. 77-96

7. Kumar.S, Maan, S., (2014)” Status and scope of Online Shopping: An interactive analysis through

literature Review”International Journal of Advance Research in

Computer Science and Management Studies, Vol.2. Issue 12. [Online] Available

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Journal of Consumer Affairs, Vol. 31, No. 2, pp. 346-371, 1997.

9. Miyazaki, A.D.; Fernandez, A., “Consumer perceptions of privacy and security risks for online

shopping,” The Journal of Consumer Affairs, Vol. 35, No. 1, pp. 27-44, 2001.

10. Morris (2013), [Online] Available

http://online.wsj.com/news/articles/SB100014241278873240633045785231121 93480212

11. Na Wang, Dongchang Liu, Jun Cheng, “Study on the Influencing Factors of Online Shopping,”

Proceedings of the 11th Joint Conference on Information Sciences, Published by Atlantis Press, 2008.

12. Norazah Mohd Suki, Norbayah Mohd Suki, “Cellular Phone Users’ Willingness to Shop

Online,” World Academy of Science, Engineering and Technology International Journal of Social, Human Science and Engineering Vol. 3, No. 6, pp. 70-74, 2009.

13. Rowley, J., “Product searching with shopping bots,” Internet Research: Electronic Networking

Applications and Policy, Vol. 10, No. 3, pp. 203-214, 2000.

14. Schiffman, L.G., Sherman, E., & Long, M.M., "Toward a better understanding of the interplay

of personal values and the Internet," Psychology & Marketing, 20(2), pp. 169-186, 2003.

15. Shergill, G., Chen, Z., (2005), “Web-Based Shopping: Consumers’ Attitude Towards Online

Shopping in New Zealand,” Journal of Electronic Research, Vol. 6, No. 2, pp. 79-94. [Online] Available: http://commerce.massey.ac.nz/ research outputs/2003/2003008.pdf.

16. Solomon, M. R., “Consumer behavior,” New York, NY: Prentice Hall, 1998.

17. Mishra. Sita, (2013),“Analyzing Perceived Risks and Website attributes in E-Retailing: A Study

from India” Journal of Internet Banking and Commerce,vol. 18, no.2, pp. 1-14. [Online] Available:

(http://www.arraydev.com/commerce/jibc/).pdf

18. Sorce, P.; Perotti, V.; Widrick, S., “Attitude and age differences in online buying,”

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19. Sultan, F., Henrichs, R.B., "Consumer preferences for Internet services over time: initial

explorations," The Journal of Consumer Marketing, 17(5), pp. 386-403, 2000.

20. Swaminathan, V., E. Lepkowska-White, B.P. Rao (1999). “Browsers or Buyers in Cyberspace?

An Investigation of Factors Influencing Electronic Exchange”, Journal of Computer-Mediated Communication, Vol. 5, No. 2, [Online] Available: http://www.ascusc.org/jcmc/vol5/issue2/ swaminathan.htm.

21. Swaminathan, V.; Lepkowska-White, E.; Rao, B. (1999). “Browsers or buyers in cyberspace?

An investigation of factors influencing electronic exchange”, Journal of Computer-Mediated Communications, Vol. 5, No. 2. [Online] Available

http://jcmc.indiana.edu/vol5/issue2/swaminathan.html

22. Sinha Jayendra and Kim Jiyeon. (2012). “Factors affecting Indian consumers, Online buying

behavior.” Journal of Innovative Marketing, Vol. 8, No. 2.

23. Sharma Renuka, Mehta Kiran, Sharma Shashank. (2014). “Understanding Online

Shopping Behavior of Indian Shoppers.”IJMBS Vol 4, issue 3. [Online] Available

24. Yulihasri, Md. Aminul Islam, Ku Amir Ku Daud, “Factors that Influence Customers’ Buying

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DOI NUMBER:

10.5958/2278-4853.2019.00184.8

SITUATING WOMEN’S UNPAID WORK IN A DEVELOPMENT CONTEXT

Divya Pradeep and Adaina KC*

*Associate and Assistant Professor respectively, Department of Economics, Christ University,

Bengaluru, INDIA

Email id: [email protected] and [email protected]

ABSTRACT

This paper seeks to critically review existing literature that addresses issues of unpaid work, particularly, the conceptualisation and valuation of care work as part of unpaid work. The valuation of unpaid care work appears to be largely delayed due to practical and methodological difficulties. On the contrary, what may be required is a value based framework based on equity considerations to pitch for recognition, reduction and redistribution of unpaid care work. This becomes all the more important considering how engagements with unpaid work particularly care work can be disempowering and negatively affect women’s well being. We also critically examine the rationale for unpaid care work through the theoretical frames of the Neoclassical, the Feminist Marxist and the Feminist schools of thought. Though there are divisions within the feminist thought on valuation and payment for unpaid work, it provides a more nuanced treatment to the motives behind care work. The paper also assesses the policy sensitiveness of the rights based employment program MGNREGA in incorporating unpaid care concerns in terms of its stated objectives, implementation and outcomes. Evaluation studies on MGNREGA shows that while the intent of the program appears satisfactory, the implementation and outcomes leave much to be desired.

KEYWORDS: Unpaid Work, Care Work, Valuation, Gender Equality REFERENCES

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