brand knowledge
A Study on Interactive Marketing Communication Tools and Brand knowledge with Special reference to Royal Enfield bike owners
... The study is based on the primary data only.The entire study depends on primary data collected through well framed and structured questionnaire to ensure good considered opinion of the respondents.The study analysed the ...
10
Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller
... of brand awareness because brands can easily advertise its products but for the gaining profit, it is necessary to create differentiation for the reason of getting a competitive ...the brand equity as well ...
13
The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
... leading brand He yellow wine, so do Lianhua and Hualian, which results in little quality and few price differences among the store brand yellow wine of these three bit ...store brand knowledge ...
28
The effect of brand knowledge dissemination on employees’ attitudes and brand citizenship behaviour
... hence brand identity increasingly ...a brand promise and shapes consumer’s expectations of the ...the brand promise (in)directly to ...the brand promise as intended as employees their ...
50
CORPORATE BLOGS- A WEB 2.0 APPROACH TO INCREASE CONSUMER BRAND KNOWLEDGE
... a brand will influence their reaction when confronted with brand-related stimuli ...a brand user, a category). Managing consumer brand knowledge hence becomes a crucial task for ...
13
Impact of social media marketing on brand equity
... and brand managers’ concerns. Brand equity refers to the incremental utility or value added to a product from its brand ...of brand equity have been ...with brand name versus that which ...
10
MEASURING AND UNDERSTANDING CONSUMER-BASED BRAND EQUITY OF READY TO EAT PRODUCTS: A STUDY WITH REFERENCE TO OATS
... consumer-based brand equity among oats ...of brand equity such as brand awareness, brand knowledge, perceived quality, brand association, purchase decision and post purchase ...
12
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media
... the brand. Second, brand knowledge does not significantly affect brand citizenship behavior, which can be unders- tood as brand knowledge has not reached a high enough level to ...
24
A STUDY ON FACTORS AFFECTING BRAND PREFERENCE: AN EMIPRICAL APPROACH
... term brand is neither the physical entity nor it is the actual ...defined brand knowledge as awareness of the brand name and belief about the brand ...of brand knowledge ...
15
THE EFFECT OF TRADE BRANDS ON PURCHASE DECISIONS ON HONDA MOTORS IN PT ABADI MOTOR INDONESIA
... of knowledge about brands based on consumers (consumer bassed brand knowledge) is the image of a ...brand. Brand image can be considered as a type of association that arises in the ...
8
Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform
... awareness, knowledge, and desire among customers, acqui- ring brand ...the brand persuading to the target ...through brand equity will not be significant (Dortok, 2006, Harris and Ogbonna, ...
15
Prostitution in Thailand
... various brand related attributes (Brand knowledge (brand image, brand awareness) on consumer’s purchase intention towards private label brands in ...
7
The Impact of Viral Marketing through Instagram
... promoting brand and products has become commonly used in ...consumer brand knowledge of fashion designer clothing line Maatin ...consumer brand knowledge regarding his latest clothing ...
6
Brand competitiveness: a study of cement brand in Malaysia
... of brand knowledge. And may include brand recognition & brand ...recall. Brand recognition is the process of perceiving a brand previously encountered (Mandler, ...1996). ...
6
Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece
... The target population for the study was Greek tourists who have made a visitation decision for any one of the following mature tourism destinations in Greece during the last 5 years: Rhodes, Crete, Corfu and Chalkidiki. ...
9
Investigating the Role of Brand in Forming the Consumer Involvement
... the brand and has received some information in this ...the brand for the ...the brand increases consumer involvement and alters consumer preferences and ...of brand on consumer ...of ...
13
The Effect of Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City As a Tourism Objective
... Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City as a Tourism ...
15
ANTHROPOMORPHISM BRAND UNIQUENESS: PRODUCTS MARKETED OFFLINE VERSUS ONLINE
... a brand to have the ability to motivate, aim, and have feelings like humans in general ...of brand anthropomorphism is less researched in empirical studies, which directly examines the relationship between ...
5
An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport
... top brand for customer subconsciously means better quality product (1, ...the brand among customers and motivates the sense of obligation and loyalty ...the brand is its strength(4). Acker believes a ...
8
Volume IV Issue I 2018 CRITICALLY EXAMINE THE SUFFICIENCY OF METHODS USED FOR STUDYING BRAND EQUITY RELATED CONSTRUCTS
... the brand rather than the degree of ...attributes. Brand personality is also a construct of barnd equity and set of human charecteristics associated with a brand (Aaker, ...of brand ...
8