CONSUMER BASED BRAND EQUITY
Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
... in the survey per computer. The average age of respondents was 33 years, 24% had at least some college education, 50.5% were female, and the median monthly household income was in the 2500 PLN to 4500 PLN (~760 USD to ...
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Consumer-based brand equity measurement: lessons learned from an international study
... which brand equity is built and nurtured might differ from country to country and from context to context, due to various differences in the micro and macro ...as brand personality, may need to be ...
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Consumer based brand equity measurement: lessons learned from an international study
... measure consumer-based brand ...“The brand has strong ...complex, brand specific as well as individual and culture specific ...example brand associations) that is different, from ...
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MEASURING AND UNDERSTANDING CONSUMER-BASED BRAND EQUITY OF READY TO EAT PRODUCTS: A STUDY WITH REFERENCE TO OATS
... measuring consumer-based brand equity are ...the consumer based brand equity Likert’s 5 point scaling technique is employed ranging from strongly agree [5] to ...
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IMPLEMENTING THE CONSUMER-BASED BRAND EQUITY SCALE FOR BEER BRANDS A TYSKIE AND ŻYWIEC CASE STUDY
... Problem zarządzania kapitałem marki ma istotne znaczenie dla badaczy i menedżerów. W ni- niejszym artykule kapitał marki jest rozpatrywany z punktu widzenia konsumenta, czyli jako po- strzegany przez konsumenta kapitał ...
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Implementing the consumer based brand equity scale for beer brands – a Tyskie and Żywiec case study
... of brand equity is of great importance to scholars and ...article, brand equity is approached from the consumers’ point of view ...i.e., consumer-based brand equity ...
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A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector
... today’s consumer oriented markets, companies should have a privileged position in target markets’ memories in order to preserve and increase their market ...affect consumer based brand ...
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Measuring a destination's brand equity between 2003 and 2012 using the consumer-based brand equity (CBBE) hierarchy
... For consumer goods firms, the concept of brand equity is commonly used as an indicator of performance, and is reported as a financial value on the corporate balance ...the brand will be of ...
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An Empirical Study of Brand Defection Influenced Consumer-Based Brand Equity
... measure brand defection as one dimension of consumer-based brand ...of consumer-based brand equity by exploring the knowledge of brand ...to consumer ...
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A Comprehensive Review of Indirect Approaches for Consumer Based Brand Equity Measurement
... the consumer based brand equity model given by Yoo & Donthu in ...a brand awareness and brand association as a single and combined into one dimension only even if the ...
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Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... which consumer- based brand equity is created on social ...feminine brand personality and brand equity, on Facebook, and to analyze the mediating role of ...
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Comparison of Skin Moisturizer: Consumer-Based Brand Equity (CBBE) Factors in Clusters Based on Consumer Ethnocentrism
... of consumer-based brand equity in skin moisturizer ...moisturizer based on ethnocentrism and differentiating each cluster’s consumer-based brand equity ...
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Hierarchical Chain Of Consumer-Based Brand Equity: Review From The Fast Food Industry
... among brand equity dimensions at the customer ...in brand equity ...of consumer-based brand equity pyramid as proposed by Keller ...right brand identity ...
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The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
... Kindly evaluate the following items based on their relevancy for measuring the concept of consumer-based brand equity of automotive brand. The items will be distributed to ...
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A consumer-based brand equity model for the luxury and upscale hotel sector
... to brand equity directly, rather than indirectly through brand ...on brand equity may indicate that consumer-based brand equity in the luxury and upscale ...
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Developing the measurement of Consumer based brand equity in service industry: An empirical study on mobile phone industry
... of consumer based brand equity, there have been few attempts at its measurement and scale development” ...of consumer based brand ...of consumer based ...
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Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach
... Building Brand Equity, particularly, Consumer Based Brand Equity (CBBE) is a sure and sustainable way to give value to customers which in turn make the companies not only fending ...
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Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach
... global consumer market has been remarkable for some years (Caro and Martínez-de-Albéniz, 2015; Joung, 2014; Moreno and Carrasco, 2016), it is an appropriate time to more closely examine fast fashion consumers’ ...
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
... The brand extension literature deals with the addition of a new product brand employing the well-established name and image of the parent ...brand. Brand extensions can emerge within the same ...
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Prominent determinants of consumer-based brand equity
... equally distributed with a dip on Logo. We derive a reduced importance of logo design when compared with the other criteria – with the only exception being the relatively high global weight of the sub‐criteria Ease of ...
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