Consumer Response
Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context
... most consumer purchase decisions are made at the point-of-sale or in the store (Harris 2000; POPAI Europe 1998; Martinez & Cardona 1997; Frontiers ...impact consumer response toward SLP, or the ...
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Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
... Overall, this study provides support that various theoretical approaches such as low-level processing, congruence and image transfer can be used together to complement each other and to improve the outcomes of ...
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Effective framing strategies for services advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
... are qualitatively different. Elaboration entails critical attention to the central arguments in the story, and can be provoked by the artful deviation of tropes in advertisements, as the audience attempts to resolve the ...
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Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
... the consumer can be obstructed in their task of resolving the ...positive consumer response to mentally intangible services because resources required to process the advertisement may be greater than ...
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Consumer Response to Cause-related Marketing: A Case of Malaysia
... on consumer response has been conducted in various ...on consumer response to CRM ...behavioral response toward ...reduce consumer skepticism toward ...
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Efficient Consumer Response (ECR): a survey of the Australian grocery industry
... Efficient Consumer Response (ECR) originated in the United States in 1992 as a direct result of threats from alternative store 'formats' (or types) and their supply chains (McKinsey &[r] ...
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Consumer response to exterior atmospherics at a university-branded merchandise store
... Prior studies have considered how variables external to the S–O–R model (e.g., atmos- pheric responsiveness, attitude toward store/website, feelings, and involvement) may shape consumer response to store ...
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Ad Creativity, Internal Consumer Response, and Purchase Intention: An Evaluation upon Ardiles “Flash Mom” TV Ad
... Path coefficient evaluation is used to show how strong the effect or influence of each variable within the models. Meanwhile, the coefficient determination is used to measure how many endogen variables are affected by ...
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EFFICIENT CONSUMER RESPONSE (ECR) PRINCIPLES AND THEIR APPLICATION IN RETAIL TRADE ENTERPRISES IN LATVIA
... Efficient Consumer Response (understood also as „ quick reaction to consumers’ needs”) is cooperation of trade and manufacturing institutions, in order to adapt the sector of the fast moving consumer ...
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Consumer Response to Design Elements within Digitally Printed Apparel Products
... Annual Household Income. Analyzing a consumer’s disposable income can help determine what brands are affordable to that consumer. However, the request for subjects to disclose their annual household income in this ...
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Consumer response to media information: the case of grapefruit-medicine interaction
... said consumer age. To better understand respondents’ response to released grapefruit news, consumers who were exposed to the grapefruit news release indicated that their grapefruit/ grapefruit juice ...
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Visual service scape aesthetics and consumer response : a holistic model
... To address some of the limitations of Kaplan’s (1987) model, which are relevant to the context of our visual servicescape aesthetics model, we have combined it with Mehrabian and Russell’s model (1974), a widely applied ...
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Effect of promotions on sales and classifying stores based on consumer response
... In order to tailor promotions to local consumer needs, it is helpful to understand which promotions work at which store locations. By identifying stores which responds similarly to certain promotions, managers can ...
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Understanding the Diffusion of Efficient Consumer Response: an Australian survey study
... In addition, the attitude of various management functions of retailers and manufacturers and their trading partners towards ECR indicated in this study reinforces the idea that retailers[r] ...
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Consumer response to price and income changes
... The latter has the smaller number of groups; nine are given, namely Food and non-alcoholic beverages Alcoholic beverages and tobacco Clothing, footwear and personal equipment Fuel and po[r] ...
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Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
... One type of sponsorship leveraging that is widely used in the Australian Fast Moving Consumer Goods industry (FMCG) is sponsorship leveraged packaging (SLP). SLP involves depicting the sponsored property‘s image ...
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Demand for Self Control: A model of Consumer Response to Programs and Products that Moderate Consumption
... rational response to such a scenario may not involve re- doubling efforts to catch up in terms of growth opportunities but rather re-allocate effort away from ordinary consumption and toward self control ...
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Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations
... that consumer decision-making is influenced by the various elements of packaging and the decision is dependent on packaging elements which induce positive feelings intrinsically associated with the ...and ...
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Consumer innovation resistance as routines: is it an obstacle to development and well being?
... a consumer community to the emergence of new customer appeal of the ...The response can take a form of passive or active consumer innovation ...Passive consumer innovation resistance occurs ...
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Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal
... the consumer response towards the packaging strategies of several FMCG products and examines the relationship between packaging and consumer behavior, one should understand about packaging and ...
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