Creativity and creative processes
An exploration of creative managers' perspectives on digital creativity: the impact of viral campaigns on creative processes, appeals and creative teams in UK advertising agencies
... to creative perspectives (planning, design and media), it was necessary to briefly summarise the conventional models of the communications process, the links to advertising and to viral marketing, in so doing ...
318
Creativity and Constraint: Exploring the Role of Constraint in the Creative Processes of New Product and Technology Development Teams.
... 46 Team Dynamics. Although the Coatings team was halfway into the proposed six month timeline at the time of the study, members described the team as if it was still coming together and cohering around common goals and ...
186
A creative industries perspective on creativity and culture
... of creativity contain two components, novelty and value (or ‘fitness for ...Individual creativity, skill and talent might be associated with divergent thinking, producing a stream of novel ideas injected ...
17
Creativity, Psychoanalysis and Eugene O’Neill’s Creative Process
... in creative process in order to displace his ambivalent interest in the object (mother) and symbolizes these in the world which gives rise to his interest in the outside ...
13
Integrating Creativity Workshops into Structured Requirements Processes
... support creative thinking. We aim to push stakeholders’ creative processes that are needed to explore scenario events one step further and discover innovative new requirements in the context of that ...
11
The creative processes in video game development : a model set illustrating the creative processes with theoretical and practical implications
... Introduction In prior chapters, the developmental overview of large high cost games, their industry, a review of the creativity literature, and the thesis research fundamentals, were described. Framed in an ...
318
Emotion and Creativity: Hacking into Cognitive Appraisal Processes to Augment Creative Ideation
... Procedure Upon arrival the participants were seated at the computer and introduced to the study. We used a cover story that informed the participants that we were testing “... the efficacy of using computer supported ...
11
Emotion and Creativity: Hacking into Cognitive Appraisal Processes to Augment Creative Ideation
... There were also some inconsistencies in the data. Although the impact of our system on positive and negative emotion was effective, not all results for originality differed significantly. Although there is a clear trend ...
11
Psychobiology of creativity, emotions and creative attitude
... Psicología. Creativity as a psychological phenomenon implies molecular processes, in the strict sense of the term, as well as global processes that can contemplate social or cultural ...of ...
14
Creative Industries Scotland : Capitalising on Creativity
... management processes . DEMs intervene influence processes of valuation, calculation, and pricing and also the arrangement of particular networks of distributed people and things ...
104
Re-evaluating creativity in documentary filmmaking, creative analysis and creative constraints
... earlier creative representation strategies because of the sparse reminders of construction, or the influence of camera and ...these processes were readily sacrificed either because they could not fulfil ...
170
Socialising Creativity: Entrepreneurship and Innovation in the Creative Industries
... socialising creativity and the sources of creativity, distance knowledge development and appropriation from the processes of human ...the creative industries evacuate the space between ...
28
Extending Agile Processes with Creativity Techniques
... The random stars technique was designed to provoke creative thinking by asking the right questions at the right time from different perspectives. It was adapted from the hall of fame technique [Michalko 2006] to ...
11
Individual Creativity in Designing Business Processes
... of creative production. However, in contrast to other work on creativity measurement [8], we observed that in our data set the mere amount of nomi- nations per semantic category was not an appropriate ...
13
A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity
... environment, creative marketing methods become increasingly important for a unique value ...of creative thinking on marketing ...of creative marketing concepts in traditional marketing and online ...
7
Computational and Collective Creativity: Who s Being Creative?
... collective creativity. The various processes as described by Boden and Gero show how different algo- rithms or heuristics result in creative ...evaluating creativity show how creative ...
5
Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators
... parallel processes that are affective, holistic, and associative in nature, and 2) a deliberative/ analytical mode characterized by slower processes that are rule based in ...
40
Creativity and the brain : an investigation of the neural correlates of creative thinking
... generative processes stem from an individual’s tendency to take the “path-of-least-resistance” approach to problems and ...Within creative thinking, this tendency reveals itself, for example, during ...
162
Where Dreams and Nightmares Are From: Creativity and Creative Economy
... of Creativity in Creative Economy: The Political Aspect Regarding policy thinking, creativity took the status of a doctrine, which has undergone refinements to secure collaboration between government ...
9
Creative Thinking and Decision-Making Processes in EFL Creative Writing
... and creativity to fulfil the tasks given to them in order to practice or learn a foreign language, and do not see them just as a drill; they consider their imaginary audience and use the language to ...that ...
14