Direct to consumer
Consumers' various and surprising responses to direct-to-consumer advertisements in magazine print
... Abstract: Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers’ values, needs, beliefs, and biases influence the perceived meaning and ...
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Applications of direct-to-consumer hearing devices for adults with hearing loss: a review
... The analysis of physical characteristics based on test box and simulated real-ear measures suggested high variability in terms of electroacoustic characteristics. Of particular note, although most of these devices have ...
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American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe
... as consumer responses to such advertisements, was conducted by the Henry ...of Direct-to-Consumer Prescription Drug Advertising (2001) [hereinafter, KFF, Understanding the ...
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Evaluation of direct to consumer low volume lab tests in healthy adults
... Direct-to-consumer service models now provide means for individuals to obtain laboratory testing outside traditional health care settings (4, 5). One company implementing this new model is Theranos, which ...
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RE: Antibiotic Prescribing During Pediatric Direct-to- Consumer Telemedicine Visits
... We appreciate the letters from Joshi and from Hersh and colleagues in response to our study. We are in general agreement with the points raised regarding the momentum behind direct to consumer (DTC) ...
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Legislation of direct to consumer genetic testing in Europe: a fragmented regulatory landscape
... of direct-to- consumer (DTC) genetic tests have also been made available by commercial companies with varying involvement of healthcare ...the consumer usually orders a genetic test ...the ...
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Patient preferences for direct to consumer telemedicine services: a nationwide survey
... work. Direct-to-consumer (DTC) telemedicine can provide immediate and convenient access to a care provider that usually costs less than a standard in-person urgent care or emergency room visit ...
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The rise of digital direct to consumer advertising?: Comparison of direct to consumer advertising expenditure trends from publicly available data sources and global policy implications
... the consumer, not the physician [6, 7]. The emergence of direct-to-consumer advertising ( “ DTCA ” ) in the late 1990s - a form of pharmaceutical mar- keting that directly advertises prescription ...
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Genomic Privacy and Direct to Consumer Genetics Big Consumer Genetic Data What s in that Contract?
... of Direct-to-Consumer Genetic Testing (DTCGT), focussing on the contracts used by DTCGT ...regulation, consumer protection, product liability, and human ...the consumer and company when an ...
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IMPACT OF ADVERTISEMENT OF DIRECT TO CONSUMER AYURVEDIC PROPRIETARY MEDICINE .......
... day’s Direct to Consumer Advertisement [DTC] are becoming very good source of income for industrialist, Everybody can compromise for their daily needs but health can’t mised by people because it interrupt ...
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Pharmaceutical Direct-to-Consumer Advertising and Print Media
... on direct-to-consumer ...of direct-to-consumer advertising is preferred as most medical professionals value accurate and informative forms of advertising over visually appealing ads which ...
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Evaluating the Influence of Presentation Modality on the Communication of Pharmaceutical Risk Information in Direct-to-Consumer (DTC) Television Commercials.
... Effective communication of drug benefit and risk information comprises a complex set of issues and has become more complicated and important given the recent increase of direct-to-consumer prescription drug ...
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Pharmaceutical Direct-to-Consumer Advertising: Analyses of Policy Stakeholders and Supreme Court of Canada Interveners
... ban direct- to-consumer advertising (DTCA), leaving only the United States and New Zealand with a far less regulated pharmaceutical advertising environment (Mintzes, ...
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Impact of a direct to consumer information campaign on prescription patterns for overactive bladder
... where direct brand name drug promotion has been prohibited, DTCI campaigns (also known as disease awareness campaigns) have rapidly increased ...its direct promotion of a spe- cific drug, but do not ...
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<p>The Impact of Direct-to-Consumer Pharmaceutical Advertising on Public Knowledge of Gastroesophageal Reflux Disease: A Study on Over-the-Counter Proton Pump Inhibitors</p>
... have pointed out the advantages of DTCA, suggesting that advertising increases patient adherence to a therapeutic plan, thereby improving health conditions. 16 – 19 A survey con- ducted by the US Food and Drug ...
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Antibiotic Prescribing During Pediatric Direct-to-Consumer Telemedicine Visits
... WHAT THIS STUDY ADDS: Compared with urgent care and primary care visits, children receiving care for acute respiratory infections during DTC telemedicine visits are more likely to receiv[r] ...
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An epidemiological perspective on the future of direct-to-consumer personal genome testing
... Whole genome sequencing will be instrumental to discover more common variants implicated in complex outcomes, but may also reveal rare causal genetic variants for monogenic diseases that[r] ...
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Diet and exercise changes following direct-to-consumer personal genomic testing
... Limitations of this study include its reliance on self- reported data and observational design. However, the consistency we observed across survey items measur- ing similar effects (i.e. change in specific diet and ex- ...
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Pharmacogenetic testing through the direct-to-consumer genetic testing company 23andMe
... Here we study the pharmacogenetic tests offered by 23andMe to UK customers. 23andMe began offering health-related tests to a UK market in December 2014, when their US tests covered only ancestry testing, following FDA ...
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Healthy Food Incentive Impacts on Direct-to-Consumer Sales: A Michigan Example
... farmers. Enhancing local food markets has been perceived as an economic development strategy since local food sales can have positive regional economic impacts (Hughes, Brown, Miller, & McConnell, 2007; Hughes & ...
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