Exploitative marketing capability and export venture performance
Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory
... that marketing capability and product innovation capability are drivers of export success when they achieve complementarity and the firm can engage in these activities in an ambidextrous ...
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Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory
... to marketing and new product development managers operating in export markets, especially in developing economies which share similar characteristics to Thailand such as Vietnam and ...in marketing ...
183
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
... added Performance to them, as we were specifically looking at the influence of such capability variables on ...relational capability is central to the ...
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
... the marketing communication capability, emerging economy exporters would be wise to invest in such overseas promotional activities in order to enhance their ...for export managers to meet end users ...
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Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms
... This is an author produced version of Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms.. White Rose Research Online URL [r] ...
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Export marketing adaptation and export performance
... of export performance is critical for researchers, due to the many benefits of exporting for firms and ...identifying export performance antecedents. Export marketing adaptation ...
399
Evolving dynamic marketing capability (DMC) and its role on export performance: an empirical study on export-oriented organizations in Bangladesh
... the export context in IA ...explain export performance, so far their study has only been applied to small and medium ...the export marketing context is considered to be an important ...
273
Organisational learning capability, product innovation performance and export intensity
... international marketing literature by supporting the perspective that a firm’s export intensity depends on its product innovation performance, by also taking into account that the latter is affected ...
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Examining the Paths from Export Strategic Orientations to Export Performance: The Mediating Role of Export Resource Transformation Capability
... linking export strategic orientations to export performance produced divergent findings, and in many cases EO and MO are rarely examined ...that export strategic orientation does not always ...
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The internet and export marketing performance: the empirical link in export market ventures
... marketing performance when used for the purposes of communication, networking, market research, sales, image enhancement, cost reduction and competitive advantage was ...on export marketing ...
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Financial assistance, marketing assistance and export commitment to improve export performance
... new venture approaches (Autio, ...and marketing knowledge (discussed above) was found to have a significant effect on firm internationalization (De Clercq, 2012; Morgan, ...acquiring export-related ...
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Sustainable export marketing strategy fit and performance
... examined marketing strategy sustain- ability issues in international ...and performance conse- quences of adaptation/standardization of marketing strategies in international markets, researchers have ...
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Sustainable export marketing strategy fit and performance
... Sustainable export marketing strategy adaptation is more likely when stakeholder pressures in the export market are dissimilar to those of the home ...and export venture markets in the ...
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The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
... superior performance, therefore, may not always hold in such ...developing-economy export market, product innovation capability may not offer a competitive advantage unless it is configured to ...
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The Effect of Export Marketing Capabilities on Export Performance: Moderating Role of Dysfunctional Competition
... existing export literature by examining how export market- oriented responsiveness leverages product innovation capability to drive export performance in less- developed economy markets ...
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Adaptation Ability and Firm s Export Performance: A Marketing Perspective of Thai Export Manufacturing
... objectives, export manufacturing firms should consider developing their product adaptation capability, especially the product quality, to match with very dynamic export market standards which are ...
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Strategic orientations reconfiguring capability, environmental turbulence and export performance of SMES in Nigeria
... Liu, S. S., Luo, X., & Shi, Y.-Z. (2002). Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study. International Journal of Research ...
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A study of strategic behaviour influencing export performance in international marketing
... product export venture and one unsuccessful product export venture initiated not more than three years ...hoc export activities from the ...
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THE MARKETING COMPETENCY-EXPORT PERFORMANCE RELATIONSHIP: EVIDENCE FROM INDONESIA.
... firms’ performance, Prasad, Ramamurthy and Naidu (2001) conceptualized marketing competency as how well or poorly firms possessed specific export marketing related competency as compared to ...
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New venture resources, international entrepreneurial capability and performance of Malaysian Halal international new ventures
... This study, therefore, used the above categories as the population of the study. In consideration of the theme of this research, this investigation covers only a few selected companies, notably small and young ...
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