London 2012
Experiential sponsorship activation at a sports mega event: The case of Cisco at London 2012
... many London 2012 Olympic Games sponsors, typically within purposely constructed spaces around Olympic ...Thus, London 2012 Olympic and Paralympic Games sponsor Cadbury hosted a series of ...
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London 2012 Olympic legacy: a big sporting society?
... the London 2012 Olympic Games and consolidated and extended a ‘competitive sport for sports sake’ policy ...see London 2012 leave a lasting legacy of mass participation in ...
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Youth Transitions and Legacies in an East London 2012 Olympic host borough
... latterly London 2012 ...East London, research evidence indicates that in certain instances these schemes have provided some benefit to local communities with regards to the physical transformation of ...
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Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012
... and London opening ceremonies show how the national identities are constantly reconstructed and reimagined through global media-sport spectacles like the Olympic ...the London 2012 opening did not ...
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‘Team GB’ or ‘Team Scotland’? Media representations of ‘Britishness’ and ‘Scottishness’ at London 2012 and Glasgow 2014
... during London 2012 and Glasgow ...both London 2012 and Glasgow 2014 will be examined as sites of contested political arrangement and national identity ...
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London 2012 Olympic Games: Challenges Faced by Islamic Olympians Fasting for Ramadan
... The literature research comprised of texts from books, journals (electronic and hard copy), newspaper, periodicals, and internet articles. Data came from the field of events, tourism, the Muslim religion, and the Olympic ...
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The Olympic family? Young people, family practices and the London 2012 Olympic Games
... Spaaij 2012; Dagkas & Quarmby 2012). The legacy policies of London 2012 rarely accounted for this range of familial influences, instead focussing on individualised programmes of sport and ...
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London 2012: 'Race' matters and the East End
... the London 2012 Games. In east London foregrounding urban renewal and legacy promises driven by one event there are enormous challenges in one of London’s most established, multicultural, and ...
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Embodied art and aesthetic performativity in the London 2012 handover to Rio (2016)
... that London 2012’s handover event (as événement) links to world structures and Brazil’s self-understanding as a distinctive (multi) cultural assemblage born out of interlinked domestic and international ...
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Seeing you through London 2012: eye care at the Olympics
... the London 2012 eye clinic: Caroline Christie (Contact Lens Coordinator), Katherine Anguige, Nathanael Anguige, Robin Baker, Liz Baron, David Bennett, Susan Blakeney, Chris Boyde, Gillian Bruce, Niral ...
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Seeing you through London 2012: eye care at the Paralympics
... Confidential: For Review Only Contributors CMW, WDT and PJD made a significant contribution to the conception and design of the eye clinic at London 2012, the collection and interpretation of data and the ...
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Leveraging the London 2012 Paralympic Games: What Legacy for Disabled People?
... the London 2012 Olympic and Paralympic Games all contended that the London 2012 Paralympic Games would positively impact the lives of people with disabilities in the UK, particularly with ...
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The discourse of Olympic security 2012 : London 2012
... the 2012 London Olympic ...for London 2012; and, how is Olympic security realized as a discursive practice in these documents? Findings suggest that the documents indeed realized key banoptic ...
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The “Other” athletes: Representations of disability in Canadian print media during the London 2012 Paralympic Games
... Stories of Summer Mortimer are a clear example of this type of contrasting coverage in both the medical and supercrip frames. The 19-year old Mortimer of Ancaster, Ontario earned two gold, a silver, and a bronze medal in ...
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London 2012: ‘Legacy’ as a Trojan Horse
... via London 2012 investment is less about the inclusion of existing strengths and more about the commercialisation of ‘culture’ through a new cultural hub for ...
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Understanding travel behaviour change during mega events: Lessons from the London 2012 Games
... This paper set out to examine the behaviour change implications of the London 2012 Games on commuter travel in London. The extensive changes in travel behaviour observed during the Games were a ...
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London 2012 and the impact of the UK’s Olympic and Paralympic legislation: protecting commerce or preserving culture?
... the 2012 Olympic Games in London, Parliament passed the London Olympic and Paralympic Games Act 2006 (LOPGA 2006) to enable the effective organisation of the Games and to provide further protection ...
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The Effect of Megaevents on the Educational Environment: Perceptions of London 2012
... demonstrates how the field within which one works helps to define practice. Having said this, it does not seem that the aims of such a plan are reflected in what this factor records as being significant. Thus, there is ...
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Green Game and Societal Sustenance: A Case of London Olympic 2012
... the London 2012 Olympic Games and Paralympic Games is to regenerate world class amenities most of through existing resources so that the gigantic construction, huge flock of people who will visit the game ...
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Using sports infrastructure to deliver economic and social change: Lessons for London beyond 2012
... Legacy has been central to the London 2012 Olympics from the outset. Since the bid was won on 6 th July 2005, numerous statements and plans have since been published aimed at identifying the various ...
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