marketing campaigns
A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research
... are campaigns providing videos (case study 4), music, (case study 5), games (case study 2) or offers used for customizing mobile devices, ...mobile marketing campaigns ...
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Analysis of Shares and Likes on Facebook: Crafting Effective Viral Marketing Campaigns
... implicit marketing channels Facebook offers (Smith, ...of marketing campaigns on Facebook specifically the power of viral ...viral marketing can be a powerful selling ...online ...
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A SURVEY ON BANK DIRECT MARKETING CAMPAIGNS AND ADVERTISEMENT ACTIVITIES TO ACHIEVE A SUCCESSFUL MARKETING MANAGEMENT USING DATA MINING CONCEPTS
... direct marketing campaigns and advertisement activities in the context of corporate reputation and brand name enhancement and to increase the sale of their new launched product by researching more improved ...
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Title: Mining a Marketing Campaigns Data of Bank
... direct marketing campaigns of a Portuguese banking ...The marketing campaigns were based on phone ...bank marketing data discovered that the One-R algorithm is better in classifying the ...
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Do vegetarian marketing campaigns promote a vegan diet?
... The model in this paper has precursors in the marketing literature, many of which depart from Sorger’s (1989) variant of the Lanchester model applied to competitive dynamic advertising. Chintagunta and Jain (1995) ...
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Humour in Experiential Marketing Campaigns and its Perception by Czech University Students
... Corporate marketing management has become key part which each company have to focus ...ective marketing communication campaigns which include impact on industry fi eld because of their mutual ...
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A Survey on Systems using Beacon Technology
... Beacon marketing campaigns: 73% of surveyed shoppers said that their likelihood to purchase during their store visit increased with beacon- triggered content and offers, 61% said they would do more holiday ...
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Volume 2, Issue 3, March 2013 Page 402
... direct marketing campaigns of a Portuguese banking ...The marketing campaigns were based on phone calls in order to attain the information if bank term deposit would be subscribed or ...
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Futures Trading In Rubber- Are The Stakeholders In Kerala Benefitted?
... Out of all the selected set of social marketing campaigns i.e. Digital India, Swatch Bharat Abhiyan and Make in India, Make in India has been regarded as the least recalled and least popular advertisement. ...
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These books aren't made for reading: Creating identity with ready-made libraries
... the marketing strategies of the ...of marketing campaigns in the 1920s are no longer present now to justify ‘books-by-the-foot’ ...between marketing strategies of the 1920s and the Strand’s ...
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Digital Marketing in India and its Challenges
... online marketing is associated with its enabling outcome mainly on the small businesses, since "internet can extent market reach and operational efficiency of small and medium enterprises ...international ...
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Pandemic influenza: A global challenge for social marketing marketing
... social marketing campaigns will face a number of challenges, including: the need to raise aware- ness and concern about pandemic influenza to a level that motivates consumers to respond but not to a level ...
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Clustering of attitudes towards obesity: a mixed methods study of Australian parents and children
... An important area for further investigation is to exam- ine how and why attitudes towards obesity may change from child to adulthood, and how any attitudinal changes may affect health behaviours. Children in this study ...
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Sustaining behavioural change: the power of positive emotions
... social marketing practitioners and policy makers interested in maintaining a positive behavioural ...social marketing campaigns using positive emotions associated with “achiever” or “heroic” sober ...
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Download (431kB)
... treatment seeking (Kazdin & Rabbitt, 2013; Mond, 2014). However, we are unaware of attempts to evaluate the possible persuasive power of specific social marketing messages. In this research we identified ...
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Sun & moon
... Contents Thesis Project Definition I Overview Social Marketing Graphic Designers Goal of and Social Marketing Campaigns this Thesis Breastfeeding as the Topic Research Analysis and Socia[r] ...
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Examine How Data Collection Directly and Indirectly, Impacts CRM Data Quality and Customer Performance
... IMC campaigns that maximize this worth over time ...and marketing optimization [12] the expected outcomes of personal, data- determined IMC plans embody increased maintenance, customer lifelong value ...
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E-marketing campaign for a university. Case study.
... for marketing specialists interested in carrying out efficient e-marketing campaigns in the sector of educational services, we need to take into consideration the following issues: 1) Adapting all ...
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What are the key criteria that act as the predictors of success in a social marketing campaign?
... social marketing campaigns and covered a whole spectrum of subjects including HIV / Aids, smoking cessation and drug ...difference. Campaigns highlighting the damages caused by air pollution to the ...
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DIGITAL MARKETING & IT’S CAMPAIGNS -CONNECTING EVOLUTION TO THE FUTURE RESEARCH
... Digital marketing has been taking over the world since its ...traditional marketing is not capable of doing what it is meant to do and thus becoming ...digital marketing to reach, encourage and ...
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