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Media and Public Relations

THE CHALLENGES AND PROSPECTS OF NEW MEDIA AND PUBLIC RELATIONS MANAGEMENT IN   NIGERIAN TERTIARY INSTITUTIONS

THE CHALLENGES AND PROSPECTS OF NEW MEDIA AND PUBLIC RELATIONS MANAGEMENT IN NIGERIAN TERTIARY INSTITUTIONS

... in public relations among tertiary institutions in Awka ...the public relations officers of the two institutions under ...for public relations but, however, do not do the same in ...

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Public Relations Campaigns: old and new media challenges

Public Relations Campaigns: old and new media challenges

... a media release using basic techniques that help construct a concise, factual explanation of the story you wish to ...a media release so that the end result is always professionally executed and, more ...

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The Effects of Social Media on Public Consumption of News, Journalism and Relationship Building in Public Relations

The Effects of Social Media on Public Consumption of News, Journalism and Relationship Building in Public Relations

... the public relations indus- try is that we’re a bunch of liars and we’re just trying to make our clients look ...social media are changing the landscape because it holds companies accountable and ...

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Using Social Media for Public Relations in Higher Education: A Case Study.

Using Social Media for Public Relations in Higher Education: A Case Study.

... social media use in higher education ...social media use in enrollment management, student affairs, teaching and learning, and public relations (Wankel & Wankel, ...social media for ...

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Comparative Analysis of Foreign and Local News Agencies: Public Relations Approach in Restoring the Image of the Local Media for National Development

Comparative Analysis of Foreign and Local News Agencies: Public Relations Approach in Restoring the Image of the Local Media for National Development

... considering Public Relations as a bridge to harmonize ...news media have been commended for being one of the major catalysts for national development, owing to (their) ability to spread information ...

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Social media use by public relations departments in Saudi Arabia

Social media use by public relations departments in Saudi Arabia

... as media relations, is not capitalising on the potential that the web offers (Alfonso and Miguel ...new media in this regard, considering that the former is general and all-inclusive, whereas the ...

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Fuzzy, Transparent, and Fast: Journalists and Public Relations Practitioners Characterize their Connections and Interactions in Social Media

Fuzzy, Transparent, and Fast: Journalists and Public Relations Practitioners Characterize their Connections and Interactions in Social Media

... social media, only one participant advised consult- ing a professional code of ...as public relations practitioners mentioned “brand” or “brand voice” as an important concept for online interactions, ...

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Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses

Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses

... “Content marketing is the idea that all brands, in order to attract and retain customers, need to think and act like media companies (Pulizzi a, 116, 2012).” It’s all about telling a story that is “valuable, ...

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Public Relations in the Restaurant Industry: Using Visual Social Media to Increase Consumer Relationships

Public Relations in the Restaurant Industry: Using Visual Social Media to Increase Consumer Relationships

... themselves is a great strategy, word-of-mouth marketing seems to be the most influential way to recruit new customers. According to Richards and Tiwari (2014), “marketer-uncontrolled sources such as word-of-mouth (WOM) ...

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Constructive alignment and multimodal approaches – Innovative media pedagogies in public relations

Constructive alignment and multimodal approaches – Innovative media pedagogies in public relations

... The lectures and seminars/workshops in both terms supported and promoted active learning in classroom (as in the presentation slides and reflection). Students worked both individually and in groups. The three assignments ...

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The Effect of Professional Development on Middle School Teachers' Technology Integration: An Action Research Study

The Effect of Professional Development on Middle School Teachers' Technology Integration: An Action Research Study

... that public diplomacy goes beyond the deliberate actions of governments in some ...of media products abroad. The public relations school would also turn its focus on the strategies of ...

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Preach wine and serve vinegar: Public relations, relationships and doublethink

Preach wine and serve vinegar: Public relations, relationships and doublethink

... This discussion of relationships and listening in the context of public relations social media practice leads to the first example of doublethink in the field.. That is, organization’s m[r] ...

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Analysis on the implementation of customer relationship management  and marketing public relations on customer value and its impact  on customer loyalty

Analysis on the implementation of customer relationship management and marketing public relations on customer value and its impact on customer loyalty

... Effective Public Relations Marketing is the result of a process in which it must be integrated with the company’s marketing ...and public relations tools, implementing ations plans, and ...

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Africans, Cherokees, and the ABCFM Missionaries in the Nineteenth Century: An Unusual Story of Redemption

Africans, Cherokees, and the ABCFM Missionaries in the Nineteenth Century: An Unusual Story of Redemption

... The introduction of new media offers public relations professionals a new opportunity to manage corporate crisis because of the wide‐ranging audience and ability to provide worldwide use[r] ...

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Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

... social media in communication management in Europe from cross-national empirical research and contributes to the studies that explore the profession from the micro level as conceptualized by new institutionalism ...

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Media Guide.pdf

Media Guide.pdf

... a media guide through your campus bookstore or a local public relations ...the media across the country are also available and may be worth your investment, either as a printed book or on ...

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Digital communication: Public relations management strategies and methods in developing institutional work

Digital communication: Public relations management strategies and methods in developing institutional work

... Public relations and its role in the development of institutional work: Public Relations is one of the most important departments in the various ...institutions. Public relations ...

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China's Network Justice

China's Network Justice

... The growth of court websites reflects greater emphasis on public relations and media management by China's courts. 7 Courts have increasingly found themselves coming [r] ...

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A tale of power, passion and persuasion: Bloggers, public relations and ethics

A tale of power, passion and persuasion: Bloggers, public relations and ethics

... on public relations and the social web titled ‘the lunatics have taken over the asylum’ and points to ways to interact with these new ...social media for practitioners is ...divide, public ...

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