Promotional mix
In-Store Promotional Mix and the Effects on Female Consumer Buying Decisions in Relation to Cosmetic Products Dong-Jenn Yang and C. W. Lee
... right promotional tools, such as attractive packaging, free samples, and persuasive salespeople, ...right promotional mix to communicate with consumers, subsequently providing some practical ...
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Factors Affecting The Choice Of Promotional Mix By Commercial Banks In Kenya: A Case Study Of Kenya Commercial Bank Limited
... that promotional mix choices by commercial banks have not been very ...of promotional mix decisions by commercial banks in ...between promotional mix decisions adopted by the ...
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Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia
... of promotional mix and price on consumer buying decision towards fast ...the promotional mix and price has significant influence towards consumer buying decision in fast food ...
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A Study On Effect Of Promotional Mix On Consumer Buying Behaviour With Special Reference To Fortune Elastomer Pvt. Ltd.
... of promotional mix on consumer buying behavior with special reference to Fortune Elastomers ...promotion mix given more clarity regarding the marketing programs of VKC ...
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The effects of promotional mix tools on brand equity among hospitals in Nairobi County
... Promotional mix is used to entice and attract consumers to make decisions of purchasing a particular ...the Promotional Mix and Brand Equity: Mobile Service Providers,” (Karunanithy & ...
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Analysis of Promotional Mix of Insurance Products and Its Importance on the Growth of the Company
... In this paper the analysis of promotional mix insurance and their impact on the growth of the company has presented. The Bajaj with Allianz insurance has considered for this study. It is observed from the ...
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Exploring The Effect Of Promotional Mix Elements On Brand Awareness In Airline Industry
... Companies do not know the best promotional mix elements use to promote the products or service; it can give the loss in companies‟ profit. The results that marketer actually achieves with advertising, sales ...
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Public relations as promotional activity
... the promotional mix. As separate part of the promotional mix, they have significant influence over the wider public, which consists not only of the buyers but also of the whole surrounding, ...
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Promotional Strategy of Koko Minda Food Industries
... the promotional mix that can be used by Koko Minda Food Industries in order to improve customers awareness of their product ...Industries's promotional strategies that researcher got from the ...
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The Selection Of The Most Effective Promotional Strategy For Food Product Among SMEs In Melaka
... between promotional mixes and impacts on SMEs business performance, to identify the promotional mixes that can drive SMEs business performance, to identify the most effective promotional strategies ...
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Conceptual overview of various elements of Promotion Mix
... ‟promotional mix‟ is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its ...implement promotional strategies to ...
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ANALYSIS OF RETAIL MIX STRATEGIES: A SPECIAL FOCUS ON MODERN RETAIL FORMATS
... A shopper usually comes across many retailers in the market place, each having its own overall product offering. One retailer may be attracting customers due to its unbeatable location and visibility, other on the basis ...
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Effect of Mix Parameters Performance and Design of Cold Mix
... cold mix design with bitumen emulsion all over the world because of several advantages such as elimination of heating of binder and aggregate while producing mixes, this helps in protection of environment and ...
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A Study of Promotional Strategies of Consumer Durable Goods in Rural Market of Haryana
... (Singhal, 2015) found out that T.V. is the most attention catching media. In this research the most effective promotional strategies that rural consumers are aware with regards to given consumer durables is also ...
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CUSTOMERS’ PERCEPTION TOWARDS ONLINE PROMOTIONAL TOOLS
... In today’s technological competitive environment it becomes necessary for the marketers to think of new and alternative way to promote their product. . The online promotional techniques have become vital ...
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EVALUATION OF PROMOTIONAL TOOLS IN DENGUE PREVENTION PROGRAM
... of promotional tools is clearly highlighted in a study conducted in Aligarh, India which corroborates that good attitude does not translate into good practices thus health promotion activities should be ...
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A Study of Effectiveness of Promotional Scheme offered by Bigbazaar
... Retailing in India is one of the pillars of its economy and accounts for about 22 percent of its GDP. The Indian retail market is estimated to be US$ 500billion and one of the top five retail markets in the world by ...
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Comparative study of Hot mix asphalt to Warm mix asphalt containing plastic waste for sustainable development of roads
... Hot Mix Asphalt (HMA), which consists of aggregates and bitumen mixed together at high temperature, approximately ...Warm mix asphalt (WMA) to reduce the high mixing temperatures of regular Hot mix ...
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Effect of Warm Mix Additive on the Performance of Bituminous Mix
... Paving Mix With and Without Warm Mix Additive" International Journal of Innovative Research in Science, Engineering and Technology ISSN: 2319- 8753 ...
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Effect of promotions on sales and classifying stores based on consumer response
... 2. For second data set, sizer analysis on all the ten original as well as log transformed series shows that some of them are bimodal and some of them are unimodal. FDA view for most of the series of data set 2 showed ...
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