[PDF] Top 20 Determinants of Customer Based Brand Equity : A Study of Public and Private Banks

... of brand equity; and 2) the direct approach measures the effects of the brand knowledge on consumer response to marketing ...2004). Brand equity may be defined as a set of elements, ... See full document

... present study attempts to determine the major factors affecting the profitability of Indian private and public sector ...The study consists of 13 Indian private and 23 Indian ... See full document

... Consumer?based brand equity in banking industry: A comparison of local and global banks in ...quality, brand image/association, and brand loyalty were significantly higher for ... See full document

... the study. The study is conformed to only Hyderabad city and the sampling unit is selected from the Public and private banks ...services determinants on the customers towards ... See full document

... about brand (Robinson 1996, Keller 1993, Aaker ...a brand (4) consumer show inelasticity as price of a brand increases (Pitta 1995, Keller 1993, Simon 1993, smith ...about brand, this ... See full document

... and customer expectations in all areas relevant to customer ...of public relations unit and bank promotion plans, the bank's senior managers are faced to serious problem that with activities related ... See full document

... and public relations should be used to the hilt to create wide spread brand awareness, by devising ingenious loyalty programs and creating online consumer communities, the company could make a close contact ... See full document

... the determinants that acquire from the food acquisition, there are numerous factors to carry out the entire study in an inclusive way the Indian population circumstances are the first in type, and the ... See full document

... Of Banks In Regard To Services Rendered Is Quiet Dismal And They Are Unable To Improve The Quality ...Of Private Commercial Banks. The Study Finds That Tangibility Is The Most Important Factor ... See full document

... achieve customer satisfaction lies in its ability to deliver better quality products to the ...Therefore, customer satisfaction is considered as a pre- requisite for customer retention, loyalty and ... See full document

... modern customer centric competitive arena, satisfaction and quality prove to be key factors and are ...advancements, banks need to be more ...create customer satisfaction. Hence, it is important for ... See full document

... was based on sales growth, market share, margin, and overall ...performance based on only sales ...between brand awareness of an education provider and the decision-making process of prospective ... See full document

... the customer perception towards service qualities of ...among Public Sector Banks (PSBs) and Private Sector Banks ...technology based service quality has highest contribution ... See full document

... services based on SERVPERF model and compared the perception of customers regarding various services provided by private and public sector ...of private and public sector ...pilot ... See full document

... empirical study consists of both qualitative and quantitative ...The study was conducted by using survey method to gather necessary information from the primary ...the study was compiled, classified ... See full document

... This study combines qualitative research and quantitative research ...the equity of fresh fruit brand in Vietnam consists of 05 components: brand awareness, brand association, perceived ... See full document

... state, public body or authority, whether in India or elsewhere; and deal with and invest the moneys of the company in such manner and upon such securities as shall, from time to time, be thought necessary or fit ... See full document

... changed. Customer is become the king and have many choices. The customer‟s confidence and trust on the service delivered by the bank determines the bank‟s ...the customer secures the bank‟s success ... See full document

... “payment banks” or “digital banks” are making their space in the real and competitive world and also putting pressure on the banks with the challenge to change their traditional structure to survive ... See full document

... a study on the topic ‘The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants’ which examines the underlying dimensions of brand equity and ... See full document