Marketing

Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies

The development of a conceptual framework that explores the cultural and social significance of the hospitality experience, how practices are the product of political, religious and

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Internal brand co creation: The experiential brand meaning cycle in higher education

This concurs with the internal branding literature that argues that the internal market must first understand and be committed to deliver the brand identity core values to customers to

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Physical and emotional nourishment: Food as the embodied component of loving care of elderly family relatives

The aims of this research are twofold, firstly using practice theory we seek to add to this nascent body of literature by exploring the practices of food consumption within the elderly

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Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model

2015, “Qualitative projective techniques in political brand image research from the perspective of young adults”, Qualitative Market Research: An International Journal, Vol.. 1992,

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The antecedents and the outcomes of foreign market knowledge accumulation – the dynamic managerial capability perspective

Table 4 Summary of the reliability and validity analysis and CFA Items/Constructs Managerial human capital CR = 0.876, AVE = 0.639 Item 1 Prior

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Modern marketing in the business practice – the source of competitive advantage in the global market

In the text bellow, we describe the competitive advantages related to different attributes of marketing mix as follow: – competitive advantages related to price – competitive advantages

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Enlargement of the European Union – a new economic and social reality for agrobusiness entities

RESULTS AND DISCUSSION Accession to the EU and doing business in the enlarged European market as well as the whole pre-accession period have been solving the task dealing with: –

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Knowledge management in managerial work of business management

Rapid changes, especially in the external environment, require that company management selects new approaches and methods of decision-making and possess a well-designed algorithm

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Strategic approaches to rural tourism and sustainable development of rural areas

Nevertheless, if the rural tourism is supposed to eliminate the mentioned problems of rural areas and support their sustainable development, it should regularly match the requirements

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The selected theoretical and practical viewpoints to managing cultural diversity in the international business

The survey is a part of the research project G-516 of the International Scientific and Technical Cooperation Scheme of the Slovak Republic “European Studies on Intercultural Dimensions

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Investigating wedding quality characteristics: Evidence from Kaohsiung

Therefore, we try to figure out the service of wedding companies and investigate the type of wedding companies.so, the wedding company are growing because market demand, the most people

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Generational Differences at Work in Spain

Gender Educational level Occupational Situation 1= unskilled; 5= management Workers in the company 1= one; 5= more than 250 Degree of job satisfaction Degree of satisfaction with work

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Do vegetarian marketing campaigns promote a vegan diet?

Equilibrium shares and responses to vegetarian campaigns Model Full Linear Full Linear Estimation method SUR SUR EKF-CT/DO EKF-CT/DO Equilibrium share Vegetarians 0.029 0.030 0.029

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Corporate Social Responsibility and Strategic Relationships

When each owner can offer a manager an incentive contract consisting of the firm’s profit and social welfare, we derive the equilibrium levels of CSR, price, quantities, and profits as

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Leading Leadership style to motivate cultural oriented female employees in the I T sector of developing country: I T Sectors responses from Pakistan

leadership still are considered to evaluate job related motivation but no previous study is available that primarily considers the correlation between cultural-oriented female

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Dynamic Support of Government in Online Shopping

Hypothesis of this study have been tested and the results showed that, the positive influence perceived ease online purchase intent, the influence of 0.315, significant t = 2.602;

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Leadership with Individual Rewards and Punishments

Based on our finding that leading by example does not increase contributions in the absence of reward or punishment opportunities Result 1, we argue that any potential difference in

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Flexible Employment Arrangements and Workplace Performance

In all cases a positive and significant association between the flexible employment types-teleworking and compress hours-, workplace performance measures, wage , education, performance

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