Marketing

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Marketing

Modern marketing in the business practice – the source of competitive advantage in the global market
In the text bellow, we describe the competitive advantages related to different attributes of marketing mix as follow: – competitive advantages related to price – competitive advantages
Enlargement of the European Union – a new economic and social reality for agrobusiness entities
RESULTS AND DISCUSSION Accession to the EU and doing business in the enlarged European market as well as the whole pre-accession period have been solving the task dealing with: –
Knowledge management in managerial work of business management
Rapid changes, especially in the external environment, require that company management selects new approaches and methods of decision-making and possess a well-designed algorithm
Strategic approaches to rural tourism and sustainable development of rural areas
Nevertheless, if the rural tourism is supposed to eliminate the mentioned problems of rural areas and support their sustainable development, it should regularly match the requirements
The selected theoretical and practical viewpoints to managing cultural diversity in the international business
The survey is a part of the research project G-516 of the International Scientific and Technical Cooperation Scheme of the Slovak Republic “European Studies on Intercultural Dimensions
Investigating wedding quality characteristics: Evidence from Kaohsiung
Therefore, we try to figure out the service of wedding companies and investigate the type of wedding companies.so, the wedding company are growing because market demand, the most people
Generational Differences at Work in Spain
Gender Educational level Occupational Situation 1= unskilled; 5= management Workers in the company 1= one; 5= more than 250 Degree of job satisfaction Degree of satisfaction with work
Do vegetarian marketing campaigns promote a vegan diet?
Equilibrium shares and responses to vegetarian campaigns Model Full Linear Full Linear Estimation method SUR SUR EKF-CT/DO EKF-CT/DO Equilibrium share Vegetarians 0.029 0.030 0.029
Corporate Social Responsibility and Strategic Relationships
When each owner can offer a manager an incentive contract consisting of the firm’s profit and social welfare, we derive the equilibrium levels of CSR, price, quantities, and profits as
Leading Leadership style to motivate cultural oriented female employees in the I T sector of developing country: I T Sectors responses from Pakistan
leadership still are considered to evaluate job related motivation but no previous study is available that primarily considers the correlation between cultural-oriented female
Dynamic Support of Government in Online Shopping
Hypothesis of this study have been tested and the results showed that, the positive influence perceived ease online purchase intent, the influence of 0.315, significant t = 2.602;
Leadership with Individual Rewards and Punishments
Based on our finding that leading by example does not increase contributions in the absence of reward or punishment opportunities Result 1, we argue that any potential difference in
Flexible Employment Arrangements and Workplace Performance
In all cases a positive and significant association between the flexible employment types-teleworking and compress hours-, workplace performance measures, wage , education, performance
About Cooperation, Selfishness and Joint Risks in Clusters
The methodology applied has revealed that the nature of cooperation among the actors and how the cluster initiative is managed is of surprisingly different nature although both cluster
Corporate Social Responsibility in the context of International Financial Institutions
Furthermore, multilateral financial institutions belong to the group of IFIs; however, they differ from development banks by the focus of their financing activities, as well as by the
A content analysis of rural tourism research
The journals selected were: Annals of Tourism Research ATR, Journal of Agrarian Change JAC, International Journal of Contemporary Hospitality Management IJCHM, International Journal of
Short Term Forecasting Analysis for Municipal Water Demand
Error differential regression test results for El Paso water usage and customer base forecasts Benchmark Forecast Forecasted VAR RW RWD Variable Wpc Reject Reject One month Cust Reject
Trends in corporate environmental management studies and databases
This study proposes a new corporate financial and environmental dataset called the World Resource Table WRT using an open data source published by the Japanese government.. The WRT