DESIGN STUDY: ELEMENTS OF CITY AND REGION DEVELOPMENT STRATEGY Course title in English Elements of City Development Strategy.

Academic major: Spatial Management Study cycle and study mode: second cycle, full-time Course type: elective

Course code GPA107580wP Group of courses YES

Lecture Tutorial Lab Project Seminar

Number of contact hours 15 45

Number of student workload

hours 120

Grading policy pass with

grade Mark (X) for final course in a

group of courses X

ECTS points: 4

including ECTS points for

practical hours (P) 3

including ECTS points for

contact hours (CH) 1

PREREQUISITES RELATING TO KNOWLEDGE, SKILLS AND OTHER COMPETENCIES No prerequisites.

COURSE OBJECTIVES

C1: The aim of the course is to acquaint students with the principles of creating local social and economic policy and presenting it in the form of development strategy based on methods of local marketing.

COURSE LEARNING OUTCOMES Related to knowledge:

PEK_W01 identify selected principles of creating local social and economic policy presented as a development strategy

PEK_W02 demonstrate knowledge of selected methods of local marketing Related to skills:

PEK_U01 perceive and understand the systemic relationships between the elements of socio-economic and natural environment and their impact on formulation of local development policy

PEK_U02 use different methods of local marketing

PEK_U03 develop skills in using a strategic approach to shaping local development policy

PEK_U04 develop skills in collecting, integrating, analyzing data and synthesizing information and drawing proper conclusions

PEK_U05 clearly communicate and justify their own opinions Related to social competencies:

PEK_K01 recognize the coexistence of and the ability to reconcile different interests and different approaches to problem solving

PEK_K03 develop the skills of creative interpretation of socio-economic phenomena, courage to create visions of development and perspective thinking

CURRICULUM CONTENT

Mode of teaching - lectures Number of ho

urs Lec1 Strategic approach in spatial planning, marketing approach to planning. 2

Lec2 Forecasting methods. 1

Lec3 Strategic development objectives, mission structure and development trends. _{Technological, ecological and social approaches.} 1 Lec4 The idea of confrontation, problems of social participation in the process of strategy _{construction.} 1 Lec5 SWOT analysis in the context of a strategic approach. 1 Lec6 Constructing package offers - objectives and methods. 2 Lec7 Marketing context of offers - analysis of customer and investor. 2

Lec8 Constructing information - form and code. 1

Lec9 Scope and efficiency of strategic records - recording of activities, skills, legal and _{economical tools.} 4

Total hours 15

Mode of teaching - project Number of ho

urs

Pr1 Introduction, division of tasks. 1

Pr2 Preparation of the development mission and priority directions of city development. _{Presentation of cities: technological, ecological and social approaches.} 15 Pr3 Preparation of the directions of city development: offer packages for clients and _investors. 11 Pr4 Development of strategy for activities to support development. 18

Total hours 45

TEACHING TOOLS

N1. Moderating of the discussion and management of the co-creation process ("brainstorming” method) N2. Individual and group project consultations.

N3. Related stages of individual and group work with student presentations in workshop mode N4. Computer presentations

Assessment (F – formative (during the semester), S – summative (at the end of semester)

Number of learning

outcome Method of assessing the achievement of learning outcome

F1 PEK_W01, PEK_W02,

od PEK_U01 do PEK_U05, od

PEK_K01 do PEK_K03

Presentations, submission of subsequent project stages

P1 PEK_W01, PEK_W02,

od PEK_U01 do PEK_U05, od

PEK_K01 do PEK_K03

Submission of final project

BASIC AND ADDITIONAL LITERATURE BASIC LITERATURE:

[89] Bąk M., Kulawczuk P. (red.), Strategie inwestycyjne gmin. IBnDiPP, Warszawa, 1997. [90] Benko G., Geografia technopolii. PWN, Warszawa, 1993.

[91] Blakely J. E., Planning Local Economic Development. Theory and Practice. SAGE Publication, Newbury Parc, London – New Delhi, 1989.

[92] Digman L. A., Strategic Management. Concepts, Decisions, Cases. Business Publications Inc., Plano, Texas, 1986.

[93] Domański R. (red.), Strategie rozwoju wielkich miast. Biuletyn KPZK PAN, z. 169, PWN, Warszawa, 1995. [94] Domański T. (red.), Marketing terytorialny. Strategiczne wyzwania dla miast i regionów. Łódź, 1997. [95] Gordon G. L., Strategic Planning for Local Government. ICMA, Washington, 1993.

[96] Komorowski J., Marketing miejski i jego znaczenie we współczesnym rozwoju miast. Zeszyty Ekonomiczne AE, Poznań, 1993.

[97] Kotler Ph., Haider D. H., Rein I., Marketing places. Attracting Investment, Industry and Tourism to Cities, States and Nations. New York, Toronto, Oxford, Singapore, Sydney, 1993.

[98] Mironowicz I., Ossowicz T., Elementy analizy kierunków rozwoju gminy i regionu. Podejście

marketingowe. w: Bagiński E. (red.), Techniki i metody badawcze w planowaniu przestrzennym. Wrocław, 1997.

[99] Parysek J. J. (red.), Rozwój lokalny: zagospodarowanie przestrzenne i nisze atrakcyjności gospodarczej. Studia KPZK PAN, t. 104, PWN, Warszawa, 1995.

[100] Pluta–Olearnik M., Marketing usług. Warszawa, 1994.

[101] Prusek A., Strategia rozwoju regionów w warunkach gospodarki rynkowej. Wydawnictwo i Drukarnia „Secesja”, Kraków, 1995.

[102] Topczewska T., Promocja rozwoju gospodarczego gminy. IGPiK, Warszawa, 1996. ADDITIONAL LITERATURE:

[103] Altkorn J., Marketing w turystyce. Warszawa, 1994.

[104] Farr Ch. (red.), Shaping the Local Economy, Current Perspectives on Economic Development. International City Management Association, Washington, D.C. 1984.

[105] Garbarski L., Rutkowski J., Wrzosek W., Marketing. Warszawa, 1994. [106] Kramer J. (red.), Badania rynkowe i marketingowe. PWE, Warszawa, 1994. [107] Klasik A. (red.), Planowanie strategiczne. PWE, Warszawa, 1993.

[108] Klasik A. (red.), Zarys metodyki planowania strategicznego. Katowice, 1990.

[109] Kotler Ph., Marketing. Analiza, planowanie i kontrola. Gebethner i Ska, Warszawa, 1994. [110] Morgan G., Obrazy organizacji. PWN, Warszawa, 1997.

[111] Noworól A., Instrumenty zarządzania rozwojem miasta. Kraków, 1998.

[112] Porter M. E., Strategia konkurencji, metody analizy sektorów i konkurentów. PWN, Warszawa, 1994. [113] Ries A., Trout Jack. 22 niezmienne prawa marketingu. Warszawa, 1997.

[114] Sztucki T., Marketing – sposób myślenia, system działania. Teoria i praktyka marketingu. Agencja Wydawnicza „Placet”, Warszawa, 1992.

Magdalena Mlek-Galewska, magdalena.mlek(at)pwr.wroc.pl

EQUIVALENCY MATRIX OF LEARNING OUTCOMES FOR COURSE DESIGN STUDY: ELEMENTS OF CITY AND REGION DEVELOPMENT STRATEGY

WITH THE LEARNING OUTCOMES FOR THE SPATIAL MANAGEMENT MAJOR Course learning

outcome learning outcomes formulated for the Relation of course outcome with major

Course

objectives Curriculum content teaching tool No. of

PEK_W01

(knowledge) K_W06, K_W11, K_W12, K_W15

C1 Lec1-Lec9 _Pr1-Pr4 N1-N4 PEK_W02 K_W06, K_W11, K_W12, K_W15

PEK_U01

(skills) K_U04, K_U05, K_U12, K_U13, K_U19, K_U23 PEK_U02 K_U04, K_U05, K_U09, K_U13, K_U19,

K_U23

PEK_U03 K_U01, K_U03, K_U07, K_U12, K_U19,