INSIGHT | PLAN | EVALUATE
Application Suite Overview
Get a Single, Fact-Based View of the Business.
Put an End to “My Data vs. Your Data.”
The Market6 Vantage
®Insight Module instantly gives retailers and suppliers a single, fact-based view of the business to analyze past results and future opportunities.
INSIGHT
Current Process With Market6 Vantage
®Time wasted on low-value data collection and
report creation. Automatically integrates all merchandising, operational and shopper data. Out-of- the-box assessments and workflow tools accelerate and simplify collaboration.
No single version of the truth
(e.g., “my data vs. your data”). Single, shared, up-to-date view of the business updated daily. Common library of pre-built reports and measures based on best practices.
Inability to compare past results with expectations or to
measure opportunity cost. Integrated forecasting model automatically compares actual and expected results and generates future and missed opportunity costs.
No fact-based way to set goals; the process is too arbitrary,
leading to lack of accountability. Common platform of analytic and business metrics enables consistent assessment of past results and stronger commitment to goals.
Automates Data Collection & Integration
Vantage
™automates every aspect of data collection and integration—instantly establishing a shared set of analytics based on complete operational, merchandising, rest of market, vendor and shopper data as the basis for planning. Your team will no longer need to spend weeks on low-value, resource-intensive data collection and report creation.
Establishes a Single, Fact-Based View of the Business
Vantage
™serves a “single version of the truth” by making complete, analytic- enriched data available to both retailers and suppliers in a simple, user-friendly format that all partners can access. You can stop wasting time debating underlying facts and focus on more strategic issues.
Provides Standardized Analytic-Enriched Planning Measures
Vantage
™provides a library of standardized measures and assessments out of the box, saving you time while ensuring that all parties are working off of the same information.
Business Assessment—Delivers historical performance across hundreds of key measures.
Opportunity Assessment—Compares historical performance against expected performance and calculates future potential based on analytical projections for the plan year.
Automates data collection & integration Establishes single, fact-based
view of the business Provides analytic-enriched
planning measures INSIGHT
Standardized, Analytic-Enriched Measures & Assessments
Business
Assessment Opportunity Assessment Collaborative Web-Based
Workspace
Retailer Supplier
Key Benefits
• Quickly and Accurately Assess Historical Performance
• Compare Actual Performance to Expected Performance
• Assess Whether Past Programs Should Be Repeated
Key Features
• 500 Key Measures
• 12 Pre-Built Assessment Formats
• Includes Shopper Segment &
Market Basket
• Predictive Analytics Built In
• Easy-to-Use Wizard
PLAN
Conduct Real-Time Plan Simulations.
Create Smarter, More Accurate Plans.
The Market6 Vantage
®Plan Module serves as a collaborative planning platform that allows retailers and suppliers to easily work together to build different joint business plans, test them via simulation and see the predicted results in real time.
Current Process With Market6 Vantage
®Inefficient manual sharing of information and plans via email,
spreadsheets and documents. Team-based document sharing, live commenting, task assignment and workflow tools improve alignment and communication.
Inconsistency in business processes used across teams prevents
best-practice sharing and complicates performance assessment. Integrated library of analytic insights and planning models gives teams automatic access to best-practice tools and business processes.
Lack of fact-based target setting. Built-in simulation tools leverage forecasting model and what-if scenarios to generate more accurate goals and better future plans.
Difficult to operationalize plan. Converting goals to tactics and allocating them down to lower tactical levels are manual processes.
Automated process to build operational plans and tactics from goals and to allocate goals to item/store/day level for ongoing tracking.
Features
Centralizes and Standardizes Planning, Enables Seamless Collaboration
Vantage
™serves as a centralized planning platform that standardizes the planning process and includes workflows, making it effortless for retailers and suppliers to share information, test different scenarios, project the impact of future plans and build a collaborative action plan for execution.
Allows for Real-Time Simulation of Different Plan Scenarios
Vantage
™allows retailers and suppliers to collaboratively run simulations in order to test the potential impact of different future merchandising plans before executing them in the market. Based on a sophisticated demand-driven forecast model, Vantage
™allows business users to easily build different plan options and conduct iterative “what if” analyses by changing key variables and seeing the predicted results in real time.
Automatically Creates a Detailed Action Plan
Vantage
™streamlines the conversion of plan goals into a specific Action Plan.
A step-by-step wizard allows you to define actions, assignments, dates and key measures to ensure that the plan is implemented correctly and efficiently.
Collaborative Web-Based Workspace
Retailer Supplier
Centralizes & standardizes planning; enables collaboration
Allows for predictive modeling of different plan scenarios Outputs to detailed Action Plan
PLAN
Smart, Forward-Looking Simulation & Planning Tools
Simulation
Tools Joint Planning Tools
Key Benefits
• Develop forward-looking, fact-based plans
• Simulate different plans to find the best one
• Translate the plan into action Key Features
• Complete Planning Workflow
• New Plan Simulation Capabilities
• Predictive Modeling Built In
• Aligned Industry Best Practices
• Outputs to Detailed Action Plan
EVALUATE
Effortlessly Monitor and Manage Everyday Execution.
Ensure You Stay on Plan.
The Market6 Vantage
®Evaluate Module gives retailers and suppliers an easy way to track daily execution performance against plan, alerts them to potential problems and provides the insights needed to take quick corrective action.
Current Process With Market6 Vantage
®Too much information to analyze. Inability to highlight exceptions and quantify their impact makes it hard to identify top-priority issues.
Real-time monitoring tools, exception views and alerts focus users’ attention on key events and quantify impact of missed opportunities.
Difficult to compare actual results vs. goals in real time and to
track performance vs. plan. Execution views automatically compare actual results to planned performance, enabling better ongoing benchmarking of results over time.
Can’t identify problems at a detailed enough level in the
business quickly enough to take action and improve outcomes. Drill-down analysis lets you identify underlying causes of exceptions using day/
store/item-level data for immediate response and resolution.
Lose focus on core strategic plan over time as daily tactical
issues monopolize attention. Directly links strategic planning goals and resulting initiatives to daily operational execution and performance monitoring.
Features
Provides Real-Time Performance Tracking Against Plan
Vantage
™automatically tracks daily performance continuously in real time, telling retailers and suppliers how business is performing against expectations at a top-line level and allowing them to drill into more detailed specifics at a store, item and day level. This level of transparency and insight into the business allows all partners to know exactly where things stand at all times.
Progress Summary—At-a-glance tracking of action steps created for plan initiatives across any of the hundreds of possible measurement criteria.
Progress Assessment—Detailed reporting of progress to plan and assessment of potential opportunity in current or future performance.
Alerts You to Problems and Opportunities in Time to Take Action
Vantage
™alerts retailers and suppliers immediately when results start to deviate from plan and provides the insights you need to quickly pinpoint the exact cause of any issue so you can take swift action in time to positively impact the business.
Key Benefits
• Proactively track and measure performance against plan
• Pinpoint specific problem and opportunity areas
• Improved transparency and consistency
Collaborative Web-Based Workspace
Retailer Supplier
Connects planning to execution Provides real-time performance
tracking against goals Tracks execution at item/store/day
level so you can take proactive action
EVALUATE
Daily Performance Monitoring & Alerts
Drill-Down
Analysis Progress Against Plan
Example Assessments
• Category Performance
• Promotion Evaluation
• Segment Performance
• Lost Sales
• New Item Performance
• Price Performance
Collaborative Web-Based Workspace
Progress
Against Plan Business
Assessment
Opportunity Assessment
Simulation
Tools Joint Planning
Tools
Standar dized, A
nalytic-E nrich
ed M easu
res &
Ass
essments
Daily Performance Monitoring & Alerts
Smart, Forward-Looking Simulation & Planning Tools Integrated Data Enriched with Analytics operation
al | merchandising | rest-of-market | shopper
Retailer Supplier
Drill-Down Analysis
