A Behavioural Approach for the Coordination of Open Source Software Intermediaries (OSSIs)

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Dr. Frank Bensberg

Dept. of Information Systems Leonardo-Campus 3

D-48149 Münster (Germany)

E-Mail: [email protected]

INFORMATIK

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Dr. Frank Bensberg - Department of Information Systems - University of Münster (Germany)

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WIRTSCHAFTS INFORMATIK

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Design of Open Source Software Intermediaries

Coordination between supply

and demand side of the OSS

market

Reduction of transaction costs

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WIRTSCHAFTS INFORMATIK

OSSI Example - Sourceforge.net

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WIRTSCHAFTS INFORMATIK

OSS Coordination Deficiencies

„If, however, there is no market, then there is no

reliable mechanism to steer the interests of

developers towards the actual wants of

customers, either. Customer sovereignty cannot

be accomplished without product prices – software

users who do not write programs turn into passive

recipients of what the open-source developer

community puts out.“

[Kooths, Langenfurth, Kalwey, 2003 –

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WIRTSCHAFTS INFORMATIK

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Typical Structure of a Log File

2001-12-01 00:01:50 217.1.197.24 - W3SVC2 NERO 62.180.61.218 80 GET /interakt/dialog/briefk.html - 200 0 23191 819

2625 HTTP/1.1 www.bundestag.de Mozilla/4.5+(compatible;+OmniWeb/4.0.5;+Mac_PowerPC)

-http://www.bundestag.de/interakt/dialog/index.html

2001-12-01 00:01:50

217.1.197.24 –

W3SVC2 NERO 62.180.61.218 80

GET

/interakt/dialog/kontakt.html

200 0 23191 819 2625

HTTP/1.1

www.bundestag.de

Mozilla/4.5+(compatible;+OmniWeb/4.0.5;

+Mac_PowerPC)

-Date & Time of access

Client IP-address

Server name

HTTP method

Requested resource

Status code, bytes transferred

Protocol version

Server DNS

User agent (browser type, OS)

Cookie name (not active)

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WIRTSCHAFTS INFORMATIK

Informational Benefits of Log Files – an Exploratory Study for

CampusSource

Characteristics

Log file data

From 09-2001 until 03-2003

Use of standard analytical tools

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WIRTSCHAFTS INFORMATIK

Web Site Reach

0 5 10 15 20 25 30 35

2001/Q4

2002/Q1

2002/Q2

2002/Q3

2002/Q4

2003/Q1

V

isits (th

ousands)

00:00 02:24 04:48 07:12 09:36 12:00 14:24 16:48 19:12 21:36

Visi

t duration (m

inutes:seconds)

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WIRTSCHAFTS INFORMATIK

Top 10 - Referrer

Search Behavior of Visitors

Key Findings

z

The „Google Bias“

(>75% of visits)

z

Intentional Search

Behavior

z

Attraction of

Sourceforge Visitors

Management Deployment

z

CampusSource‘s

Communication policy

1,66 %

http://muckel3.fernuni-hagen.de/

10

1,95 %

http://www-pi3.fernuni-hagen.de/

9

2,24 %

http://www.google.at/

8

2,73 %

http://www.google.ch/

7

2,76 %

http://www.fernuni-hagen.de/

6

3,08 %

http://www.gmd.de/

5

4,59 %

http://www.ilias.uni-koeln.de/

4

8,09 %

http://openuss.sourceforge.net/

3

19,46 %

http://www.google.com/

2

51,88 %

http://www.google.de/

1

Share

Top referrer

No.

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WIRTSCHAFTS INFORMATIK

Top 10 - External Search Terms

Hybrid Search Behavior

z

Product specific

–

e. g. OpenUSS, Ilias, Webassign

z

General Concepts

–

e. g. E-Learning, Virtual Learning,

Open Source

Indicates existence of different user

segments

Management Deployment

z

Segment specific services / products

z

Personalization

software exchange

9

wie funktioniert die börse

(„how the exchange works“)

8

opensource

7

campussource

6

webassign

5

ilias

4

Virtuelles lernen

(„virtual learning”)

3

openuss

2

e-learning

1

Search term

No.

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Dr. Frank Bensberg - Department of Information Systems - University of Münster (Germany) 12 WIRTSCHAFTS INFORMATIK

Product Downloads

Diffusion Tracking of

Single Products

Management

Deployment

z

Provision of

product-specific

services

z

Timing strategy is

critical

Product downloads

0

200

400

600

800

1.000

1.200

1.400

2001/Q4

2002/Q1

2002/Q2

2002/Q3

2002/Q4

2003/Q1

P

roduc

t downloa

d

s

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

Tot

a

l downloa

d

s

Ilias

OpenUSS

UniOnline

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WIRTSCHAFTS INFORMATIK

Summary

OSS

Adoption

Downloads

Search Behavior

Visits, Duration

Further data aquisition necessary

Log files report OSS product

distribution

Log files report basic search

behaviour

Segmentation necessary

Log files report basic figures

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WIRTSCHAFTS INFORMATIK

Further Analytical Research Issues for OSSIs

Halbleiter, Car Hifi, Haustechnik,

Modellbau

Computer/Büro

Kommunikation

Sat/Audio/Video

Darstellung der segmentspezifischen Attributausprägung

1: Produktinformation der Warengruppe (ob) wurden abgerufen 0: Produktinformation der Warengruppe (ob) wurde nicht abgerufen

Visitor Segmentation

Suchen nach Produkten und Befüllen des Warenkorbs Prozesse Produktsuche, Warenkorb befüllen Bestellprozess auslösen Adressdaten eingeben Zahlungs-bedingungen wählen Bestellung abschliessen 40% 60% 60% 80% Prozessmenge (Besucher) Durchschnittl. Prozessdauer 20.000 Besucher 8.000 Besucher 4.800 Besucher 3.840 Besucher 2.304 Besucher 15 Min. 1 Min. 2 Min. 3 Min. 1 Min. Aktivitäten Anzeige der Bestellkonditionen und des Warenkorbinhalts Eingabe der Rechnungs-und Lieferadresse Auswahl der Zahlungsbedingungen Anzeige der Bestelldaten zur Prüfung 11,52%

Process Analysis (Path Analysis)

Spitzzange gerade Beiss-zange Beisszange de Luxe Spitzzange

gebogen schneider