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Commercial Real Estate Professionals - Top 10 Profit Tips

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Presented by:

Jon Dorf, Esq.

Carol Greenwald, Ph.D.

John McCarron, Esq.

December 2011

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Welcome, Donna Drumm, Esq. WCBA 5 mins

Why Technology Matters, Carol Greenwald,

Ph.D. ………..10mins

Technology Tips presented by John Dorf, Esq.

and John McCarron, Jr., Esq…… … .35 mins

Tip #1 Leverage the Cloud

Tip #2 Enterprise Communications

Tip #3 Practice Management Software

Tip #4 Financial Software

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Clients in the driver’s seat

Competition

Non-legal

Outsourcing

Economic environment

Electronic communication options

Globalization

Social changes

Demographics

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Law firm economics

Cost pressures

New structures

Practice efficiencies

Data management – friend or foe?

Confidentiality

Knowledge management

Security

Support and maintenance

Competition - evens the playing field

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“The Cloud” defined

Lower & predictable costs

Ability to work from anywhere

Security – better than you can provide yourself

Helps integrate business aspects of your

practice

practice management, accounting, document

management, communications…

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Q: Not “If” But “When And How” – A: NOW And We’ll Tell You How

Must Invest To Stay Competitive

Must Set Aside Real World Dollars To Invest In Technology

Savings Increases Disposal Income for Reinvestment

POWERFUL - Leverage Economies Of Scale, Migrate, Manage and

Interface Between Primary Functional Systems

Ability To Work From Any Remote Hardware: iphone, ipad, Office PC,

Home PC, Notebook, Tablet

Flexible – Ability to Work From Anywhere: Court,

Office, Home, Road, Hotel

Strengthens Work Force: Viable, Dynamic,

Super-responsive

Increases Attorneys’ and Clients’ Comfort

and Confidence Level

Secure Infrastructure

GETTING OUR HEADS OUT OF THE CLOUDS

Bringing CLOUD out of the sky and into the office: Real world application

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Enterprise level

Email systems –

Microsoft Exchange

Exchange hosted in the cloud (or Google Apps)

Enterprise phone systems

Fast. Easy. Managed.

All of your communications replicated to all of

your devices – automatically

On the go conflict checking, referrals,

communications

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Real Time / Consistent / Constant

Wherever You Go – there you are

Client, internal, external, historical and current

emails / communication available at all times

No geographical boundaries

Courtrooms, client meeting, negotiations, closings,

depositions communication kept in real time world

Conflict checking during a meeting

Synched between primary and tertiary devices

Wow factor

Exceeds client’s expectations soon to be to be

expected by clients

Need expands the range from sole practitioner to

large sized firms

ENTERPRISE COMMUNICATIONS

ALWAYS PLUGGED IN –

NO COMMUNICATION

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A must have for EVERY practice

Solo to large firm

The ultimate organization tool

Organize all client & case data, documents,

communications, finances, all in one place

Collaboration & Security tool

Collaborate with whom you want, keep your files

secure from those who should not have access.

Great place to leverage the cloud

Great hub for your data

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True key to success

Virtual Office from Remote Locations

Efficiencies & effectiveness = increased profitability

Unencumbered collaborations between attorneys

Depositions, court, preparations for trials

TimeMatters –

docketing, conflict checks, pertinent client details

used by attorneys, paralegals, and admin support

robust even when off-shelf; can be customized

Play with Big Boys on Sophisticated Turfs

push for new technology

pull from clients for state of art tech

work with institutional clients

Avoids malpractice suits – cross checking

Electronic billing – future standard

PRACTICE MANAGEMENT SOFTWARE: KNOWLEDGE IS POWER

PACKS A

POWERFUL

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Learn how to use accounting software or make

sure someone in your office, who you trust,

implicitly,

with

your

money, knows how to use

it.

Re-read this if you do not fully understand

Learn how to read the financial statements

generated by your accounting software

Tracking every dollar spent is actually quite

easy, and knowing where it is spent is

powerful information.

Great place to leverage the cloud

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BUDGET / FORECASTING

MEET MILESTONES?

YES? -

CONTINUE PATH; EXPAND

NO? -

FINANCIAL ANALYSIS

Drill down

Allocation of resources

Tailor firm’s book of business to

firm’s strengths.

Realization rates

Billable hours

Financial Software

Billable hours

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

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Make sure your data is backed up, daily

Location & medium of data backup

Testing (restore) of your backup

Emergency plan…written procedures

Do NOT wait for the emergency to happen

At that point its too late

It WILL cost more money

at that point then it would

have to put the plan into

place to begin with

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20 years ago – manual, duplicative, off site

Cumbersome, expensive, slow

Move to electronic back-up

Manual process of storing tapes off site

Responsibility of an individual

No more excuses: Move to internet platform

Individuals and small firms – spam/antivirus

software ($40 per year per license)

Firms – professional services consultants

Responsibility lies in provider of software

and consultants

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Jon A. Dorf, Esq.

Founder and Managing Partner

F

Sharing Your Vision For Success

SM

Sharing Your Vision For Success

SM

Areas of Concentration

In the corporate arena, Mr. Dorf advises clients on the sale and purchase of businesses, the implementation of internal agreements (shareholder agreements, operating agreements, and related governance agreements), and the negotiation of contracts. He also counsels businesses on matters relating to their growth, strategic planning, and litigation needs. His real estate practice includes the finance and purchase and sale of large commercial properties as well as leasing arrangements on behalf of owners and tenants. He has been instrumental in many large scale and high profile real estate transactions. In the last few years, the firm has handled commercial real estate transactions totaling approximately half a billion dollars.

Appointed Positions

Mr. Dorf offers both legal and practical perspectives to his clients, drawing upon his own experience as the firm’s founder and managing partner, former Chair of the Committee on Law Practice Management for The New York State Bar Association, and present Chair for the Westchester County Bar Association’s Law Office Management Special Committee. He is also the current Secretary of the Westchester County Bar Association where he also serves on the Board of Directors. Mr. Dorf also serves on the Board of the Business Council of Westchester and as its General Counsel. Additionally, for approximately seven years, he served as a Town Prosecutor for the Town of Mamaroneck and was also a member of the Harbor Commission of the Village of Mamaroneck. Last year, Mr. Dorf was appointed President of the Orienta Point Association, Inc., a community organization of more than 500 homes, including his own, where he resides with his wife and two daughters.

Presentations and Lectures

Mr. Dorf frequently reaches out to the community by giving presentations on various areas of the law. In 2008, he was guest speaker on the subject of commercial real estate for Pace Law School’s New Directions Program. Mr. Dorf also spoke that year at the Westchester Women’s Bar Association Real Estate Expo on the subject of commercial real estate transactions and at the 2009 “Commercial Purchasing, Leasing and Workouts” seminar sponsored by Skyline Title, Inc. and promoted by the Westchester County Bar Association and the Westchester Women’s Bar Association.

Degrees and Qualifications

A graduate of Connecticut College and Albany Law School of Union University, Mr. Dorf is admitted to practice in the State of New York as well as the United States Supreme Court, the United States District Court for the Southern and Eastern Districts of New York and the District Court of Connecticut. He is also a member of the American Bar Association, the New York State Bar Association and the Westchester County Bar Association.

Areas of Concentration

Corporate Law

Real Estate

Education

B.A. Connecticut College

J.D. Albany Law School

Honors and Awards

2008 Pace Setter Award

2008 Family Friendly

Employment Policy Award

2009 Hall of Fame Small

Business Success Award

Elected to Super Lawyers

2010, 2011

THE DORF LAW FIRM, LLP

740 West Boston Post Road Suite 304 Mamaroneck, New York 10543-3345

Tel: (914) 381-7600 Fax: (914) 381-7608

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Professional Marketing Maven and Political Scientist

I work with professional services firms and individuals to structure and implement strategically-grounded, research-based marketing programs.

Marketing Plans

Strategy: for firms, practice groups, offices and/or individuals including analysis of current situation, identification of goals, selection of appropriate targets, development of strategies and programs to reach audiences

Project Design, Project Creation, Project Management: create, write and/or edit Web site content and all manner of print materials

Outreach Programs for Internal and External Audiences: define target audiences and develop appropriate materials for targeting, cross-selling, and/or client care programs

Marketing Research

Internal Marketing Research: analyze internal data to create a foundation for marketing strategy and enhancement of the internal pro-marketing culture

External Marketing Research: understand the competitive environment

Executive Interviews: conduct one-on-one interviews with key clients or referral sources to determine clients’ future needs and assess service quality and service delivery

Focus Group Sessions: design and moderate focus group interview sessions to gather reputational or service-related insights

Coaching & Training

Training, Coaching, Mentoring Programs: business development skills for individuals, practice groups or firms

Accounting Firms [In-house]

•Richard A. Eisner & Company, LLP [now Eisner], Director of Marketing

•KPMG Peat Marwick, Manager of the Internal Research Group in the National Marketing Department

•BDO Seidman, Marketing and Communications Manager with National and State responsibilities

•Grant Thornton, Communications Manager

Law Firms [In-house]

•Haight, Gardner, Poor & Havens [now Holland & Knight], First Director of Marketing •Whitman, Breed, Abbott & Morgan, LLP, First Marketing Director

Consulting Firm [In-house]

•Hamilton, HMC, the health care division of Kurt Salmon Associates, Division Director of Marketing

•MarketForce, division of Hildebrandt International, Consultant

Professional Activities

•Past-President of the Legal Marketing Association, Metropolitan New York Chapter •Faculty [former], New York University Marketing and Management Institute •Editor [former] of Strategies, the Legal Marketing Association’s national membership publication

•Discussion leader, Workshop in Business Opportunities [WIBO] seminars on marketing topics

•Lecturer, Community Capital Resources marketing program

•Board of Directors, Grace Church Community Services, White Plains, NY •Board of Directors, Shelldrake Environmental Center

Education

•Marketing and research courses, American Marketing Association, American Management Association, The Burke Institute, seminars, conferences

•Eli Lilly Fellowship [Post-doctoral grant], The Bunting Institute of Radcliffe College •Ph.D., The Graduate Center, City University of New York

•M.A., Hunter College, City University of New York •B. A., cum laude, Smith College, Northampton, MA

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The McCarron Consulting Group 68 Main Street, 2nd Floor

Tuckahoe, NY 10707

www.mccarron.net

(914) 391-5000

[email protected]

Montes & McCarron

Attorneys & Counselors At Law PLLC

68 Main Street, 2nd Floor Tuckahoe, NY 10707

www.montesmccarron.com

(914) 729-1083

[email protected]

JOHN R MCCARRON JR, ESQ

John R. McCarron Jr is the founder and owner of the McCarron Consulting Group, LLC and a partner at the firm of Montes & McCarron, Attorneys & Counselors At Law PLLC. Prior to forming MCG, John gained considerable work experience in the Nuclear Industry and the Computer Security field as well as working as a senior member of the technology team at Cybersettle, Inc. While working at Cybersettle, he managed the company's IT infrastructure and operations, while overseeing a global network which spanned numerous countries covering 3 continents. In addition to IT management, John was also heavily involved in the product side of Cybersettle’s business: the world's first on-line dispute resolution system. This system obtained patents in the U.S. and other countries around the world, and the system is still in use today.

John was the recipient of the 2008 Rising Stars, 40 Under 40 Award for Westchester County, New York.

John achieved certification as a Microsoft Certified Systems Engineer in 2003 and maintains that certification today.

John graduated from the Western Connecticut State University in 1999 and received his Juris Doctor and certificate of concentration in International Law from Pace University School of Law in 2009 and an LLM in Real Estate Law in 2010. John's passion in the law revolves around the close connection technology has with the law , as well as the intricacies of taxation and finance that are interwoven with matrimonial practice, commercial real estate transactions, trusts and estates and small business.

John is a member of the American Bar Association, New York State Bar Association, Westchester County Bar Association and Putnam County Bar Association. John is the co-chair of the WCBA’s Law Office Management Committee and a Standing Member of the NYSBA Law Practice Management Committee. He also is a member of the Westchester Young Advisor’s Group – a group of dedicated young professionals in Westchester County who utilize their business acumen to foster innovative business strategies.

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www.mccarron.net www.montesmccarron.com

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