Consumer Based Brand Equity (CBBE)
Implementing the consumer based brand equity scale for beer brands – a Tyskie and Żywiec case study
... of brand equity is of great importance to scholars and ...article, brand equity is approached from the consumers’ point of view ...i.e., consumer-based brand equity ...
11
A Comprehensive Review of Indirect Approaches for Consumer Based Brand Equity Measurement
... of brand equity first started in ...into consumer based brand equity and firm based brand ...firm based brand equity focuses on monetary value ...
19
Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach
... Building Brand Equity, particularly, Consumer Based Brand Equity (CBBE) is a sure and sustainable way to give value to customers which in turn make the companies not only fending ...
26
Consumer based brand equity measurement: lessons learned from an international study
... of consumer based brand equity around Aaker’s four dimensions using data from a sample of American, Korean American, and Korean ...of brand equity were reported (Jung and Sung, ...
39
A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector
... today’s consumer oriented markets, companies should have a privileged position in target markets’ memories in order to preserve and increase their market ...affect consumer based brand ...
12
An Empirical Study of Brand Defection Influenced Consumer-Based Brand Equity
... measure brand defection as one dimension of consumer-based brand ...of consumer-based brand equity by exploring the knowledge of brand ...to consumer ...
5
MEASURING AND UNDERSTANDING CONSUMER-BASED BRAND EQUITY OF READY TO EAT PRODUCTS: A STUDY WITH REFERENCE TO OATS
... measuring consumer-based brand equity are ...the consumer based brand equity Likert’s 5 point scaling technique is employed ranging from strongly agree [5] to ...
12
Decoding the complexity of the consumer based brand equity process
... the brand experiential and performance-related characteristics and enhance consumers’ relationship with the brand or they could focus on specific outputs such as brand ...enhance brand ...
29
Antecedents of consumer based store brand equity – conceptual model
... building consumer-based brand equity (CBBE), since it has sustain- ing and accumulative effect on this asset [Wang et ...of brand quality [Yoo et al. 2000; Moorthy and Hawkins 2005], ...
8
Consumer Based Brand Equity and its Impact on Repurchase Intention: an Analytical Study of Smart Phone Consumers in Chennai
... of brand equity dimensions on repurchase intention in the Smart Phone Industry in ...Chennai. Based on a sample of 200 consumers in Chennai City, descriptive and inferential analysis are carried ...
12
Index Terms - Brand equity, Marketing Mix Elements, FMCG, UAE, Structural Equation Modeling, Brand Awareness, Brand
... rand equity (BE) is a key concept in brand ...a brand. The valuation of a brand can be done in financial terms and consumer ...The consumer based brand ...
11
The Antecedents of Online Word-Of-Mouth
... of consumer-based brand equity (CBBE) with the aim of capturing this index to control a brand in the long run, particularly in light of competing ...
7
MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING CONSUMER BASED BRAND EQUITY MODEL
... A brand described variously as “a set of assets (and liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or a firm’s ...
6
The contribution of sports sponsorship to consumer based brand equity
... Correlating individual items of a multi-item scale has been recommended as a strategy for assessing internal consistency (Peter, 1981), that is, whether the different indicators to be combined into one overall measure ...
561
The effects of promotional mix tools on brand equity among hospitals in Nairobi County
... about consumer needs and maintain competitiveness, communication is ...of Brand-Customer Relationship in Hospital Industry” found out that patient’s satisfaction correlates positively with the brand ...
7
A Study of Customer Segments and Its Influence on the Selection of the Brand in Reference of Telecom Service Providers Deepa Kumari
... of brand name. At the consumer level, it occurs when the customer is familiar with the brand and holds some favorable, strong and unique association in the memory consumer based ...
6
The Comparison Between Dettol And Lifebuoy Brand In Term Of Brand Equity Based On Customer Perspectives In Malacca
... popular brand rather than inspecting the ...the consumer can decrease their risk and increase their confidence in using the ...this, brand is used to identify the ...a brand for a product or ...
24
Impact of social media marketing on brand equity
... rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or ...
10
Impact of a Brand Equity on Consumer Purchase Decision in L Oreal Skincare Products
... of brand equity factors on purchase behavior of consumer in automobile ...by brand equity and brand loyalty (Jalilvand, ...customer based brand ...between ...
9
Factors affecting on brand equity
... Brand equity can be measured globally and is integral to the “value added” by a brand name to a given ...of brand names (Cobb-Walgren et al., 1995), collections of consumer-based ...
14