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Source credibility and user-generated branding

How to create user generated branding in industrial marketing? : a perspective on video source, source credibility and video content

How to create user generated branding in industrial marketing? : a perspective on video source, source credibility and video content

... the source and content dimension of Lasswell’s (1948) classical formula of ...on source credibility, video content and all factors of UGB; whereby it can be argued that industrial workers are ...

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SOURCE CREDIBILITY OF COMPANY-PRODUCED AND USER-GENERATED CONTENT ON THE INTERNET: AN EXPLORATORY STUDY ON THE FILIPINO YOUTH. James Ryan O.

SOURCE CREDIBILITY OF COMPANY-PRODUCED AND USER-GENERATED CONTENT ON THE INTERNET: AN EXPLORATORY STUDY ON THE FILIPINO YOUTH. James Ryan O.

... A user can now “respond to a web-based advertisement, decide to buy the item, and then buy it within minutes, [allowing] for a significant shortening of the decision process” (Chandon, Chtourou & Fortin, ...

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User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions

User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions

... the credibility of information about the product may be suspect, much like how short Wikipedia entries may be flagged as ...of user ratings, including bi-modal product ...

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The influence of company produced and user generated instructional videos on perceived credibility and usability

The influence of company produced and user generated instructional videos on perceived credibility and usability

... their source credibility assessment (Choi & Stvilia, 2015; Pornpitakpan, 2004; Wathen & Burkell, ...whether credibility assessments are made differently by children, as most of them grew up using the ...

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Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning

Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning

... This wave of online information available to a wide range of potential travellers has made the Internet as the dominant mode of search for travel-related information (Xiang and Gretzel, 2010). However, being exposed to ...

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Utilizing User-generated Photos As A Source Of Inspiration For Design Ideation

Utilizing User-generated Photos As A Source Of Inspiration For Design Ideation

... user can be a doctor designer’s patient, where the user presents the problems in particular areas the designer solves the problems with expertise from her ...The user can be the student designer’s ...

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Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media

Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media

... The conceptual model of the present study Source Credibility of eWOM Consumer Behavior Intension H8 H7 H2 H4 H6 H5 H1 Perceived Risk Trust Purchase Intention eWOM Involv[r] ...

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Increasingly, user-generated product reviews serve as a valuable source of information for customers making

Increasingly, user-generated product reviews serve as a valuable source of information for customers making

... Nikolay Archak, Anindya Ghose, Panagiotis G. Ipeirotis Leonard Stern School of Business, New York University, New York, New York 10012 {narchak@stern.nyu.edu, aghose@stern.nyu.edu, panos@stern.nyu.edu} I ncreasingly, ...

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Measuring User Credibility in Social Media

Measuring User Credibility in Social Media

... Mohammad-Ali Abbasi and Huan Liu Computer Science and Engineering, Arizona State University Ali.abbasi@asu.edu,Huan.liu@asu.edu Abstract. People increasingly use social media to get first-hand news and information. ...

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Social influencers : examining source credibility and homophily on Instagram

Social influencers : examining source credibility and homophily on Instagram

... Besides focusing on micro vs. macro influencers, this study also aimed attention at the number of followees. A user with many followees is exposed to a large amount of information and is therefore able to read ...

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Measuring source credibility of social engineering attackers on Facebook

Measuring source credibility of social engineering attackers on Facebook

... 3.2. Refinement The sample items were assessed using the Delphi method. Five information systems scholars were asked to evaluate the items and make any necessary changes in order to eliminate repetitive, ...

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Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers

Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers

... YouTube channels are the first to be notified of new content and in 2014, YouTube reported that “the number of people subscribing daily has tripled since last year” (“Statistics,” 2014). Beauty YouTube, Michelle Phan, ...

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Online branding in China: A review and classification of the know how on online branding at Energy Source

Online branding in China: A review and classification of the know how on online branding at Energy Source

... One can dispute whether this is truly a revolutionary development; the technology for all the former mentioned services have been available for some time now. A significant change in attitude can be observed though, as ...

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User perception of information credibility of news on Twitter

User perception of information credibility of news on Twitter

... 1 Introduction As of May 2013, an average of 58 million tweets are posted per day on Twitter. 1 Currently Twitter not only acts as a social medium, it is also becoming a news media source. Twitter citizens not ...

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The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention

The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention

... on user-generated content in general focused on the written consumer goods reviews, such as word of mouth on the online consumer forums, while consumers-generated product is no longer limited to ...

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University Homepage Affordances: The Influence of Hyperlinks on Perceptions of Source Credibility

University Homepage Affordances: The Influence of Hyperlinks on Perceptions of Source Credibility

... However, usability measures can also be influenced by user perceptions of whether the interface is attractive and “looks easy to use” (Tractinsky, Katz, & Ikar, 2000). This effect can be particularly ...

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Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion

Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion

... they generated counterargu- ...inexpert source information, which was embed- ded within the ...on source expertise might occur for reasons other than we have ...in source credibility, ...

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User-Generated Content and Journalistic Values

User-Generated Content and Journalistic Values

... (accountability), autonomy, and competence; in addition, they were invited to highlight a key ethical issue related to audience input into the news product or production process. All but five completed at least some ...

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Detec7ngCoverage Bias in User-Generated Content

Detec7ngCoverage Bias in User-Generated Content

... on user-generated content platforms is limited in two ...by user preferences, characteristics or ulterior marketing ...of user-generated ...

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Normalization of Dutch User-Generated Content

Normalization of Dutch User-Generated Content

... 2 Proof of this was found in the output of our token-based system. Applying the baseline system with rewrite rules gives the same minor positive effect for SNS as for SMS, compared to the original source and tar- ...

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