[PDF] Top 20 Research on the Influence of Customer Perceived Value on Brand Equity
Has 10000 "Research on the Influence of Customer Perceived Value on Brand Equity" found on our website. Below are the top 20 most common "Research on the Influence of Customer Perceived Value on Brand Equity".
Research on the Influence of Customer Perceived Value on Brand Equity
... functional value has a significant positive impact on brand ...functional value a customer obtains in the process of consumption, the more favorable it will be to enhance the cus- tomer’s ... See full document
18
Drivers Of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach
... on brand equity and its various ...the brand which in turn denoted superior ...and perceived quality which ultimately led to higher brand ...increasing brand awareness and ... See full document
26
Impact of a Brand Equity on Consumer Purchase Decision in L Oreal Skincare Products
... of brand equity and now brand equity is an important success factor for a company to differentiate its products and company from its competitor and also influence the customer’s ... See full document
9
The Influence of Customer Value, Integrated Marketing Communication and Customer Trust on Brand Equity: A Study on Green Cosmetic Product in Bandung, Indonesia
... their research, it shows that “the willingness to pay premium price can be one of the parameters of brand ...“brand equity is a set of brand asset and passive regarding to a ... See full document
10
Brand Equity Analysis: A Case Of Selected Firms In Indian Fibre Cement Sheets Industry
... Empirical Research on Brand Equity- The past studies reflect the most frequent factors of brand equity applied as regressand factor [14, 22, 23, 24, ...the influence of ... See full document
9
Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone
... further research in identifying various dimensions of hedonic (intrinsic) and utilitarian (extrinsic) values and to examine their relative importance in driving customers’ repurchase ...that brand ... See full document
16
INFLUENCE OF BRAND EQUITY ON FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION FIRMS IN NAIROBI, KENYA
... on brand equity concept by other researchers and recommended its ...the influence of perceived quality, brand loyalty, brand awareness and brand association representing ... See full document
45
Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia
... Brand equity is one of the most important concepts in marketing and it has received significant attention in academic ...strong brand equity allows an organization to gain competitive market ... See full document
8
Nella BRAND IMAGE, CO BRANDING, CUSTOMER SASTIFACTION INFLUENCES TOWARD PURCHASE INTENTION OF HAJJ BAILOUT MULTIPURPOSE BY PERCEIVED VALUE AND BRAND PREFERENCE VARIABLES AS INTERVENING VARIABLES IN PEOPLE CREDIT BANK JOMBANG
... Perceived value is benefit felt by customer compared with customer sacrifice for getting service (Kotler dan Keller, ...(2013) perceived value is overall evaluation from ... See full document
17
Index Terms - Brand equity, Marketing Mix Elements, FMCG, UAE, Structural Equation Modeling, Brand Awareness, Brand
... rand equity (BE) is a key concept in brand ...a brand. The valuation of a brand can be done in financial terms and consumer ...based brand equity (CBBE) is reflected in the ... See full document
11
Improving customer perceived value in the brand management technology market
... Analyzing the responses, it becomes clear that 19 respondents dropped out of the questionnaire. In LimeSurvey, data is available to see on which page people quit the survey. There were 5 customers who did not even give ... See full document
79
Title
... Brand equity is a key and determining factor at company equity and market share equity and it is due to the power that a brand has at attracting new customers and keeping ...this ... See full document
10
Volume IV Issue I 2018 CRITICALLY EXAMINE THE SUFFICIENCY OF METHODS USED FOR STUDYING BRAND EQUITY RELATED CONSTRUCTS
... model, brand loyalty is a multidimensional construct, which includes both attitudinal commitment and behavioural purchase ...involvement, perceived value (comprises of functional value, ... See full document
8
Dimensions and determinants of website brand equity: From the perspective of website contents
... the research by Christodoulides and Chernatony (2004) and Christodoulides et ...namely brand experience, perceived quality, brand attractiveness, and brand loyalty, as the core elements ... See full document
29
Impact of social media marketing on brand equity
... enhance value equity by providing novel value to customers that traditional marketing media do not usually ...the brand and other users, so the brand's intended actions on the social ... See full document
10
BUILDING STRONG BRAND EQUITY OF SUPERMARKETS IN THE CONTEXT OF BANGLADESH
... successful brand of the store outlet. In his research paper, Shamsher (2014) described that Ghosh (1990) identified nine characteristics of supermarkets including location, commodities, store-environment, ... See full document
15
Role Of Perceived Value, Customer Expectation, Corporate Image And Perceived Service Quality On The Customer Satisfaction
... determine perceived service quality and later on criticized by (Brown, Churchill Jr, & Peter, ...the perceived service quality as one of the famous model is (Oliver, 1981) expectancy-disconfirmation ... See full document
12
Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
... and brand managers. Therefore, for enhancing customer loyalty an organization can work on brand awareness among its ...enhance brand awareness as its perception and recognition among present ... See full document
11
Digital Banking, Customer Experience and Financial Performance: UK Bank Managers’ Perceptions
... a customer experience model using satisfaction, brand equity and word-of-mouth in Indian ...this research remedies. Garg et al. (2014) evaluate customer experience in Indian ... See full document
30
Volume III Issue III 2017 AN INSIGHT INTO PERCEIVED QUALITY, BRAND IMAGE AND BRAND LOYALTY OF MCDONALDS AND PIZZA HUT.
... A brand association is “anything linked in memory to a brand” (Aaker, 1991, ...109). Brand associations may be seen in all forms and reflect characteristics of the product or aspects independent of ... See full document
8
Related subjects