Export Marketing
Understanding international student recruitment as export marketing behaviour in higher education institutions
... This thesis extends the research on international student recruitment as export marketing to understand why practitioners behave as they do rather than seeking to merely identify behaviours or conditions. ...
262
Sustainable export marketing strategy fit and performance
... sustainable export marketing strategy adaptation: (1) macroenvironmental factors, which consist of broad societal forces that shape the firm’s marketing strategy, including economic, regulatory, ...
24
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers
... Increasing exports is widely regarded as important factor for the development and growth in developing countries. Exporters are contributors to the exports of the country which in turn raises the standard of living of ...
20
The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
... by export market rivals. As value-creating mechanisms, export marketing capabilities become a source of superior performance (Zou et ...of export marketing capabilities to drive ...
32
Problems and Prospects of the Export Marketing of T-Shirts
... Export marketing in knitwear industries should be innovative, that is to say the exporters should innovate new products‟ design and strategies and promotional policies to improve level of ...
12
COFFEE EXPORT MARKETING STRATEGIC MODEL FOR ASIAN AND AFRICAN COUNTRIES WITH SPECIAL REFERENCE TO INDIA AND ETHIOPIA
... unstable export market destinations (France and Others) require interventions to help them stabilise, this might be due to unstable price (movement of prices of coffee markets which tend to be exhibit considerable ...
14
Export marketing standardisation and its influence on export performance : a structural model examination
... MAIN MARKET/EXPORTING COUNTRY: concerning the main exporting venture a Influence of legal and regulatory barriers in the main export market b Potential of demand in the overseas market c[r] ...
306
Do Export Learning Processes Affect Sales Growth in Exporting Activities?
... circumstances. Export learning processes that articulate, codify, share, and internalize knowledge can simplify the ...furnish export managers with anticipatory and distinctive memory assets that develop ...
57
The cut flower industry in Zimbabwe: The case of WH faida flowers farm in manicaland province, during 2008 2009 season
... international marketing of rose varieties (romeo, ensemble, summer filed and orchestra)produced in Manic land Province of Zimbabwe during the 2008-2009 ...the marketing agent overseas based at the Harare ...
6
The Effects of Learning Orientation and Marketing Programme Planning on Export Performance: Paradoxical Moderating Role of Psychic Distance
... increases, export marketing activities often face several difficulties, partly due to a lack of a shared frame of reference and understanding about perceived differences between home and host market actors ...
43
THE MARKETING COMPETENCY-EXPORT PERFORMANCE RELATIONSHIP: EVIDENCE FROM INDONESIA.
... that marketing competency generates export performance (Aaby & Slater, 1989; Prasad et ...that export product competency (β = .26, p< .05) and export pricing competency (β = ...overall ...
9
Taxonomy for Firm level Determinants of Export Performance
... ‘Export marketing strategy’, ‘Firm characteristics’ and ‘Management ...for export marketing. Commonly used strategies of marketing capabilities include product adaptation, pricing, ...
7
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
... with export marketing strategy (Cohen and Levinthal 1990; Leonidou, Katsikeas, and Samiee ...global export performance (D'Angelo et ...with marketing strategy issues in the exporting context ...
68
Key Skills for Enterprise to Trade Internationally, June 2012
... their marketing objectives and focus on offering a unique value proposition to their ...customers. Marketing programmes should ensure coverage of the value and use of E-commerce and social media ...
158
VIETNAM’S PARTICIPATION IN THE GLOBAL COFFEE VALUE CHAIN
... Coffee is one of the key agricultural products of Vietnam, with the second-largest coffee export volume in the world. This industry creates many jobs, brings high economic value, creates a stable income for ...
17
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
... The findings also re-iterate the significance of having key personnel in place that are relationship orientated and who have the ability, communication skills and cultural nuance to nurture and develop such relations on ...
46
EVALUATION OF MARKETING SYSTEM FOR POLE-AND-LINE TUNA FISH-ERIES IN LARANTUKA, FLORES, INDONESIA
... There is a distinction drawn between two strategies In fisheries resilience theory there are transformation and adaptation (Chandler, 2014, Chandler and Reid, 2016, Boyd and Folke, 2012). Transformation means changing ...
6
Impact of Domestic Policies towards Agricultural Trade Liberalization and Market Reform on Food Security in Pakistan
... As regards trade policy, the government of Pakistan has also been pursuing the objective of a greater openness through liberalization with minimal tariff and non-tariff barriers and the market-based exchange rate system. ...
106
Organic livestock production: an emerging opportunity with new challenges for producers in tropical countries
... Namibia has recently taken a step forward, in that its meat sector wants to take things further and obtain certification for organic meat production. Beef and mutton in Namibia generally come from free-range cattle and ...
16
Formation of a marketing support complex for an export oriented enterprise in conditions of risk and uncertainty
... An analysis of the current state and characteristics of the development of the tobacco industry in Ukraine showed that enterprises were reoriented to sell products on foreign markets, with the majority of enterprises ...
12